Opinion: Rest in peace, Apple iPhone

The iPhone 6 could be a good product, if 'good' is what you're after

It is with the deepest sympathies we announce the tragic loss of one of the greatest smartphones, the Apple iPhone. Chief executive Tim Cook broke the news to Apple loyalists with the unveiling of larger screen variants in what will be remembered as a pivotal moment in Apple's history.

The iPhone we know and love was introduced in 2007. The smartphone donned a 3.5-inch display up until 2012, when it hit puberty and shot in size to 4-inches.

The year the iPhone came into its own was 2013. The iPhone 5S represented a near perfect product after years of refinement. Holding any other smartphone in the hand, with their gargantuan screens and heavy weight, felt antithetical to what constituted a smartphone.

Samsung may have blood on its hands by pioneering the ‘phablet’ category with its Galaxy Note. By designation of the moniker, the 5.5-inch device was neither smartphone nor tablet, but rather a frankensteinian compromise between the two.

Now it appears Apple, frantic and wayward following the loss of co-founder Steve Jobs, has given into market pressure with the unveiling of not one, but two large-screen iPhones.

Front on, the iPhone 6 and iPhone 6 Plus look the part, only with its design language stretched. The diminutive size of Apple iPhones was critical to its identity. Screen off, what sets the new iPhones apart from any other Samsung or HTC?

My gripe with Apple's iPhones

Jobs famously dismissed product groups. “It's really hard to design products by focus groups,” his famous quote goes. “A lot of times, people don't know what they want until you show it to them.”

The advent of the iPhone 6 and 6 Plus represents Apple no longer showing customers what they want. Rather, it is with sadness and trepidation we consider the company is now playing catch up to its rivals. But a single feature in the iPhone 6 is new to the market.

The company may have announced the Apple Watch, a square-faced electronic competent in software and specs, but I’ve yet to come past a single person who believes it is good looking. And we are in an age where the appearance of a watch matters as much as its ability to tell the time.

Wearables represent a big pile of money companies can claim following a saturated smartphone market. Apple needs to have a foot in the door. We’re just not sure the Apple Watch is its best foot to put forward.

The past is brighter. The luminance of the iPad continues to burn, and even though the 5S’ moment in the spotlight is no longer, it will continue to shine long after. It will rest high on a mantle alongside other greats that include Nokia’s 5110 and, perhaps, Motorola’s Moto 360.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags AppleiPhoneiphone 6iOS 8iPhone 6 Plus

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Tony Ibrahim
Show Comments


James Cook University - Master of Data Science Online Course

Learn more >


Victorinox Werks Professional Executive 17 Laptop Case

Learn more >



Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?