Opinion: Rest in peace, Apple iPhone

The iPhone 6 could be a good product, if 'good' is what you're after

It is with the deepest sympathies we announce the tragic loss of one of the greatest smartphones, the Apple iPhone. Chief executive Tim Cook broke the news to Apple loyalists with the unveiling of larger screen variants in what will be remembered as a pivotal moment in Apple's history.

The iPhone we know and love was introduced in 2007. The smartphone donned a 3.5-inch display up until 2012, when it hit puberty and shot in size to 4-inches.

The year the iPhone came into its own was 2013. The iPhone 5S represented a near perfect product after years of refinement. Holding any other smartphone in the hand, with their gargantuan screens and heavy weight, felt antithetical to what constituted a smartphone.

Samsung may have blood on its hands by pioneering the ‘phablet’ category with its Galaxy Note. By designation of the moniker, the 5.5-inch device was neither smartphone nor tablet, but rather a frankensteinian compromise between the two.

Now it appears Apple, frantic and wayward following the loss of co-founder Steve Jobs, has given into market pressure with the unveiling of not one, but two large-screen iPhones.

Front on, the iPhone 6 and iPhone 6 Plus look the part, only with its design language stretched. The diminutive size of Apple iPhones was critical to its identity. Screen off, what sets the new iPhones apart from any other Samsung or HTC?

My gripe with Apple's iPhones

Jobs famously dismissed product groups. “It's really hard to design products by focus groups,” his famous quote goes. “A lot of times, people don't know what they want until you show it to them.”

The advent of the iPhone 6 and 6 Plus represents Apple no longer showing customers what they want. Rather, it is with sadness and trepidation we consider the company is now playing catch up to its rivals. But a single feature in the iPhone 6 is new to the market.

The company may have announced the Apple Watch, a square-faced electronic competent in software and specs, but I’ve yet to come past a single person who believes it is good looking. And we are in an age where the appearance of a watch matters as much as its ability to tell the time.

Wearables represent a big pile of money companies can claim following a saturated smartphone market. Apple needs to have a foot in the door. We’re just not sure the Apple Watch is its best foot to put forward.

The past is brighter. The luminance of the iPad continues to burn, and even though the 5S’ moment in the spotlight is no longer, it will continue to shine long after. It will rest high on a mantle alongside other greats that include Nokia’s 5110 and, perhaps, Motorola’s Moto 360.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags AppleiPhoneiphone 6iOS 8iPhone 6 Plus

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Tony Ibrahim
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?