Geeks' favorite DeNA interactive streaming platform looks beyond Japan

On Showroom, users can attend virtual concerts in avatar form

DeNA is hoping its streaming platform Showroom can appeal to users outside Japan.

DeNA is hoping its streaming platform Showroom can appeal to users outside Japan.

Mobile gaming giant DeNA is hoping a streaming platform that serves up plenty of female idol singers beloved by "otaku," or obsessive geeks, can be a hit with users outside Japan.

Showroom is a live-streaming service that allows artists to perform for and chat with fans, who are represented in the form of customizable, cartoon avatars in front of a virtual stage.

Unlike streaming sites like Ustream and Livestream, the emphasis on Showroom is on interaction. After a performance, fans can watch as artists respond to on-screen messages and receive paid virtual gifts from their virtual audience. There are even VIP seats by the virtual stage.

Until recently, the service has only been available in Japanese. It now has English support for performers on computers, and the option to live-stream from smartphones will be added, according to DeNA.

"We see significant global potential for real-time, interactive live streaming for both artists and consumers," a DeNA spokesman wrote in an email. "Since users can watch their performance for free, Showroom can be a good marketing channel for performing artists."

While audience members can watch for free, the site generates revenue from the paid virtual gifts. The earnings are shared with performers based on the number of points they accumulate for audience size, the number of comments and other factors.

The service first launched in November 2013, later adding iOS and Android support, and has aired over 1,000 live streams.

Showroom's current roster is dominated by Japanese girl bands, often dressed in high school uniforms, that cater to otaku tastes. But DeNA plans to add channels with popular musicians, comedians and athletes such as players from the company's professional baseball team, the Yokohama DeNA Baystars.

The service is another attempt at diversification for DeNA, which quickly grew over the past decade on the strength of its mobile auction and browser-based gaming services.

The rise of smartphones and apps in recent years has lured users away from browser-based games, a trend that has hit DeNA and rival Gree. For the April to June quarter, DeNA reported operating profit had dropped nearly 60 percent from a year earlier.

Join the newsletter!

Or
Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags internetvideoInternet-based applications and servicesDeNA

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Tim Hornyak

IDG News Service
Show Comments

Essentials

Mobile

Exec

Budget

Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?