Tim Cook launches iPhone 6 sales in Palo Alto

The CEO met customers and posed for selfies

Tim Cook shakes hands with customers outside the Apple Store in Palo Alto on September 19, 2014.

Tim Cook shakes hands with customers outside the Apple Store in Palo Alto on September 19, 2014.

What's an even bigger deal for Apple fans than getting the iPhone 6 on launch day? Taking a selfie with Apple CEO Tim Cook.

The chief executive walked the line of several hundred people outside the company's Palo Alto, California, store shortly before the new phone went on sale at 8 a.m. Friday, stopping to shake hands, thank customers and pose for many, many selfies.

Cook didn't have to travel far to get to the store. He lives just a few blocks away in the leafy Silicon Valley town. Steve Jobs lived nearby too and used to turn up at the store to check the atmosphere on launch day, but perhaps never shook as many hands and posed for as many pictures as Cook did.

"Good to see you, nice to meet you," he said as he walked the line.

"Can I take a picture?" one asked. "As long as it's with an iPhone," Cook shot back.

Cook didn't formally take questions from reporters but a few managed to chat along the way.

Asked if he had an iPhone 6 or an iPhone 6 Plus, Cook said, "Both. I'm lucky."

And as for how long he's had it, Cook said, "Several months ago. That's a privilege of being at Apple."

Cook hails from Alabama, a state where college football is taken very seriously and nothing is more important than the rivalry between Auburn University and the University of Alabama.

"Roll Tide," shouted someone, the football battle cry of the University of Alabama.

"War Eagle," Cook shouted back, the cry of Auburn University.

As 8 a.m. neared, he appeared at the doors to the Apple store and took part in the now traditional 10-second countdown, personally swinging the doors open and welcoming the first customers.

Some rushed to get their new phones but many paused to take even more pictures with Cook.

Apple has said it's taken 4 million pre-orders for the new iPhones, setting a company record for preorders on new phones.

Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is martyn_williams@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Appleconsumer electronicsiPhonesmartphones

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?