Google considers Amazon as its biggest search competitor

People looking to buy something are more likely to search on Amazon, said Eric Schmidt

Google considers Amazon.com as its biggest search competitor, ahead of traditional rivals like Yahoo and Bing, as people looking to buy something are more likely to search on the online retailer's website.

Amazon.com is more focused on commerce, "but, at their roots, they are answering users questions and searches, just as we are," Google Chairman Eric Schmidt told an audience in Berlin on Monday.

Google is facing antitrust investigations in Europe since 2010, following complaints that it favored its own services in search results, affecting the visibility of competing websites. The company came to terms with the European Commission in February, but the commission has asked it to improve its settlement terms or face charges, following opposition to the deal.

In an apparent bid to counter the antitrust charges against Google, Schmidt emphasized repeatedly in his remarks that people had choice offered not only by other search engines but by specialized sites offering a variety of services such as news, flights, rental cars, insurance or local information.

"We aren't a telecommunications network or an electricity grid, with only one line going to your home, and no competitors allowed. No one is stuck using Google," Schmidt said, according to the text of the speech provided by the company.

The large number of people accessing the Internet through their smartphones also pose a challenge to Google, because they prefer to use apps rather than go directly to a website.

"Seven out of every eight minutes of mobile phone usage is spent within apps. And the most popular app in the world -- including in Europe -- is & Facebook, a company which now describes itself as 'the onramp to the Internet,' Schmidt said on a visit to the headquarters of Native Instruments, a producer of hardware and software for digital music production and for disc jockeys.

The traffic websites like Expedia, Yelp and TripAdvisor get from Google has increased faster than its own traffic since it started showing direct answers to questions, Schmidt said, while pointing out that the traffic going to other services cannot, however, be a measure of success for Google as a search engine. "Put simply, we created search for users, not websites. And thats the motivation behind all our improvements over the last decade," Schmidt added

Google employs 9,000 people in Europe, including over 1,100 in five offices in Germany. The company has made total investments of Euro 4 billion (US$5 billion) over the last four years in Europe, Schmidt said.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags internetGooglelegalsearch enginesantitrustamazon.com

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?