Google considers Amazon as its biggest search competitor

People looking to buy something are more likely to search on Amazon, said Eric Schmidt

Google considers Amazon.com as its biggest search competitor, ahead of traditional rivals like Yahoo and Bing, as people looking to buy something are more likely to search on the online retailer's website.

Amazon.com is more focused on commerce, "but, at their roots, they are answering users questions and searches, just as we are," Google Chairman Eric Schmidt told an audience in Berlin on Monday.

Google is facing antitrust investigations in Europe since 2010, following complaints that it favored its own services in search results, affecting the visibility of competing websites. The company came to terms with the European Commission in February, but the commission has asked it to improve its settlement terms or face charges, following opposition to the deal.

In an apparent bid to counter the antitrust charges against Google, Schmidt emphasized repeatedly in his remarks that people had choice offered not only by other search engines but by specialized sites offering a variety of services such as news, flights, rental cars, insurance or local information.

"We aren't a telecommunications network or an electricity grid, with only one line going to your home, and no competitors allowed. No one is stuck using Google," Schmidt said, according to the text of the speech provided by the company.

The large number of people accessing the Internet through their smartphones also pose a challenge to Google, because they prefer to use apps rather than go directly to a website.

"Seven out of every eight minutes of mobile phone usage is spent within apps. And the most popular app in the world -- including in Europe -- is & Facebook, a company which now describes itself as 'the onramp to the Internet,' Schmidt said on a visit to the headquarters of Native Instruments, a producer of hardware and software for digital music production and for disc jockeys.

The traffic websites like Expedia, Yelp and TripAdvisor get from Google has increased faster than its own traffic since it started showing direct answers to questions, Schmidt said, while pointing out that the traffic going to other services cannot, however, be a measure of success for Google as a search engine. "Put simply, we created search for users, not websites. And thats the motivation behind all our improvements over the last decade," Schmidt added

Google employs 9,000 people in Europe, including over 1,100 in five offices in Germany. The company has made total investments of Euro 4 billion (US$5 billion) over the last four years in Europe, Schmidt said.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags internetGooglelegalsearch enginesantitrustamazon.com

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?