Q&A: Will.i.am dubs his Puls wearable a bracelet, not a smartwatch

Will.i.am, during an interview, explained the thinking behind his wearable device

Will.i.am's new Puls smartwatch, with a blurred Will.i.am in the background.

Will.i.am's new Puls smartwatch, with a blurred Will.i.am in the background.

Musician and technology entrepreneur Will.i.am unveiled the "Puls" on Wednesday, a high-tech bracelet that lets people make phone calls, check Twitter and Instagram, and tell the time.

But don't call it a smartwatch.

"Just because it's on your wrist, this is not a watch," Will.i.am said during a joint interview with the IDG News Service and The Verge, following the official unveiling at the Salesforce Dreamforce conference in San Francisco.

"It's more a cuff than it is a watch. It's more a bracelet," Will.i.am said, referring to the smooth round shape of the device, and the sweet spot between function and fashion Will.i.am, and his brand i.am+, is trying to hit with the unit.

[Watch Q&A with Will.i.am here.]

As far as software and apps go, the Puls works similarly to many new smartwatches running Google's Android Wear like products from Samsung and LG, and Apple's upcoming Apple Watch. Do we really need another one of these?

But unlike those devices, the Puls lets users make phone calls without being tethered to a smartphone, by requiring a data plan from AT&T in the U.S. or O2 in the U.K.

The unit is slated to launch during the 2014 holiday season, with a price yet to be disclosed, though still less than a smartphone by a big margin, Will.i.am has said.

During the interview, he sought to explain why the Puls is unique, and why it matters in an increasingly crowded market of competitors. The interview has been edited for length and clarity.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobileinternetmobile applicationsconsumer electronicsInternet-based applications and servicesi.am+Puls

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?