The Great Apple shortage of 2003

While Apple is boasting about impressive sales of many of its new models, its dealer channel is wondering when it might be able to sell them.

Apple dealers from all corners of the country are finding it difficult to get their hands on popular models of Powerbooks, G5s and iPods.

With shipment delays creating backlogs, some resellers have reported losing hundreds of thousands of dollars worth of cancelled orders.

The Mac1 Group has seen supplies of the full range of Apple product constrained to “dribs and drabs,” said group managing director Ken Hogg. “Powerbooks are the major problem, ever since they were announced,” he said.

The limited supply of 15-inch Powerbooks and iPods had been a problem for Apple’s largest reseller chain, Next Byte, for much of the year, according to director Adam Steinhardt.

Looking towards the year’s retail peak in December, Apple Centre Taylor Square’s managing director, Ben Morgan, warned that Apple had to look to its supply chain.

“If my targets fall back, if I’m losing money because of their supply issues, they’ve got questions to answer," he said.

Apple Centre Taylor Square had exited the last quarter with $350,000-worth of Apple’s 2-Gig G5 models on back order, said Morgan. Back orders of laptops were “equally enormous,” he said. “We have customers who are cancelling orders.”

While Apple’s supply chain problems had been “pretty appalling”, K H Distribution managing director, Keith Rice, said the vendor “was trying to improve.”

Apple Australia declined to comment on this story.

For more on this story, see this week’s ARN.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments



Victorinox Werks Professional Executive 17 Laptop Case

Learn more >

Sansai 6-Outlet Power Board + 4-Port USB Charging Station

Learn more >



Back To Business Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?