Teradata buys mobile marketing software company, Appoxee

Appoxee's tools aim to help companies retain mobile app users

To beef up its mobile marketing portfolio, analytics systems supplier Teradata has acquired Appoxee, a Tel Aviv startup that develops in-app and push messaging software designed to increase mobile user engagement.

The deal closed in December, but was publicly disclosed on Tuesday by Teradata. The Dayton, Ohio, company didn't disclose financial terms of the deal.

Appoxee's software provides mobile developers with the tools to create push and in-app messages. This content can help companies retain users, fend off competing apps and aid corporate marketing efforts, according to Appoxee's website.

Push messages can, for example, remind a person to finish a purchase started on a retailer's mobile app, encourage a user to complete a mobile game they've started or send alerts when an app has been updated. The messages, which appear on a mobile device's home screen, are personalized and can include information like a person's name or details on the last time they used an app. In-app messages allow developers to create HTML messages that are viewed when a person is using an app. Examples of in-app message include coupons and content with images and videos.

Appoxee also offers an analytics platform to track app usage and an algorithm that analyzes previous app usage and uses that information to send a message when a person is most likely to open it.

Buying Appoxee provides Teradata with more mobile marketing capabilities, Teradata said in a news release, adding that it was especially interested in the software's ability to engage customers in real time.

Appoxee's products will be immediately added to the Teradata Integrated Marketing Cloud, Teradata said.

Fred O'Connor writes about IT careers and health IT for The IDG News Service. Follow Fred on Twitter at @fredjoconnor. Fred's e-mail address is fred_o'connor@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Mergers and acquisitionsbusiness issuesTeradataAppoxee

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Fred O'Connor

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?