Google Now adds data from Lyft, Airbnb and many more apps

The content could give a lift to Google in mobile search

The latest update to Google Now on Android is a big one, with data from outside apps like Airbnb and Lyft fed in.

The latest update to Google Now on Android is a big one, with data from outside apps like Airbnb and Lyft fed in.

Google Now just got a lot smarter, adding data from dozens of outside apps to help people get more things done as they go about their day.

Google Now is a search tool and digital assistant built into Android devices and the Chrome browser, and included as part of the Google search app for iOS. Until now it's served up information about the weather, restaurant reservations, shipping notifications and nearby events based on people's past Google searches and reading their Gmail messages. The content is presented as "cards" that users can swipe through and dismiss as they please. The idea is to present helpful information, sometimes before people know they need it.

Now, a much wider variety of cards will be incorporated into the Android version of the app, including for the first time information from third-party apps like Pandora, Airbnb, Lyft, and real estate database Zillow -- provided a user has those apps installed. Adding more of those cards will make it faster to get information from the other apps, and perhaps make them more useful.

Take this example for Airbnb: A person uses Google search to plan a trip but can't decide right away where to book. Later, after opening the Google Now app, a card from Airbnb appears for the location and dates researched, helping the person choose a place to stay. Or if a person who uses Lyft lands at an airport, Google Now can offer to order them a ride.

The integrations could lead to more use of Google Now, provided the suggestions are useful and not annoying. And they could address a mounting challenge for Google -- that people are getting more and more information from apps rather than searching the web.

Google's share of U.S. mobile search ad spending could fall to 64 percent this year, research company eMarketer said in a report last June, down from 83 percent in 2012, while Yelp's share was expected to grow.

The more than two dozen new cards will roll out over the next few weeks, Google said, with more on the way. Plans for bringing the new cards to iOS were not announced.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediamobileinternetGooglesearch enginesInternet-based applications and services

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?