Dell hopes to strike a chord with holiday shoppers

As expected, Dell announced several new products Thursday, including a music player and a music download service, designed to help the Round Rock, Texas, company ease its way into the digital home.

Dell also introduced a 17-inch LCD (liquid crystal display) television and new a Axim personal digital assistant during a conference call for analysts and the media. Dell Chairman and Chief Executive Officer Michael Dell declined to provide specific configurations for any of the products, which will be rolled out to U.S. customers in time for the holiday shopping season, he said.

A source told IDG News Service last week that the Dell Digital Jukebox music player will come with 15G bytes of storage, and that the Axim X3 will come in several different configurations. Dell confirmed that the new Axim will be slimmer than the older design, and come with integrated 802.11b wireless connectivity as an option.

Details about the new Dell Music Store were also sketchy, but it is also expect to be available in time for the end-of-year shopping season. Dell declined to confirm what music labels will be participating in the store, but said that consumers would find a wide variety of songs available for download at competitive prices as compared to other download stores.

In Australia, customers will see a new online store front launched next month, said Nicole Gemmell, Dell's corporate communications manager. The new model Axim and a digital projector targeted specifically at the home entertainment market will be ready before Xmas.

With regard to TVs and music devices, Dell ANZ is talking with customers and reviewing the opportunity for the local market. "Saying this, there are no definitive plans to launch these products to the Australian market at this time," she said.

Although most of the products announced were peripherals, the company's vision of the digital home places the PC at the nerve center of home networks, and it will ship media software with all new Dimension desktops, Dell said. The Dell Media Experience software will allow consumers to manage digital pictures, music and videos, he said.

Dell's announcement is part of a growing trend in the PC industry toward the consumer electronics business. Dell's consumer business represents about 15 percent to 20 percent of the company's business, so it's unlikely that the company will turn its back on corporate customers any time soon, Dell said. But consumers have kept the technology world afloat over the past two years, and more and more companies are hoping to grab a piece of that market.

As part of Thursday's announcement, Dell Vice President and Chief Marketing Officer Mike George previewed a redesign of Dell's Web site, due to be launched in mid-October, that will make it easier for consumers and corporate customers to find the products they want and provide more information about those products, George said.

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Tom Krazit

IDG News Service
Show Comments

Father’s Day Gift Guide

Brand Post

PC World Evaluation Team Review - MSI GT75 TITAN

"I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it."

Most Popular Reviews

Latest Articles


PCW Evaluation Team

Luke Hill


I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?