Think you know your competitors? This tool helps uncover some you don't

GinzaMetrics updates its competitive intelligence suite with a feature focused on finding new foes

GinzaMetrics Competitor Discovery

GinzaMetrics Competitor Discovery

Military leaders live by the maxim "know your enemy," and a new tool from marketing-intelligence company GinzaMetrics helps apply that wisdom to business.

Called Competitor Discovery, the SaaS tool gives companies a way to identify new competitors by analyzing the content, targeted topics and keywords from their own marketing efforts.

"The competitors you know about are only half the battle," said Ray Grieselhuber, GinzaMetrics' founder and CEO. "For most brands, new competitors are constantly emerging, while existing players are shifting focus to create content that drives traffic away from your site."

Competitor Discovery joins the other components of GinzaMetrics' suite of competitor intelligence tools, which help keep tabs on a customer's industry and other players. Part of what that suite offers is daily monitoring of content from GinzaMetrics' own customers and their competitors, factoring in social media, SEO and paid efforts.

Once Competitor Discovery has identified a new rival, it offers insight into the content, topics and keywords that might be driving visitors from your site to theirs.

Cost-per-click, search volume and search ranking status, along with a predictive "findability score" and projected traffic data, all aim to help customers plan future marketing and advertising decisions.

The findability score shows the likelihood that your company will be found by potential customers searching with particular keywords. The projected traffic metric predicts how many visitors are going to a competitor's site based on the topics and keywords you're tracking, and estimates the potential audience for each piece of content.

Pricing for GinzaMetrics' service starts at US$1,000 per month for a version targeting small teams and startups.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags cloud computinginternetbusiness intelligencesoftwareapplicationsSoftware as a serviceGinzaMetrics

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Katherine Noyes

IDG News Service
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?