Sharp puts the brakes on notebooks

Sharp Australia will bow out of the local notebook market until it can offer the full range of mainstream and niche products.

Strong sales of mainstream notebooks in Japan currently take up most of Sharp's stock. As such, the vendor has only been able to offer ultra-thin models in Australia but that market is not yet enough large for the vendor to continue to support the product.

"Sharp has been pushing into the niche market with the ultra-light TFT models and that market is not really popular in Australia," Sharp Australia assistant managing director, Denis Kerr, said. "We made the decision to let the notebook market settle and mature a bit in terms of the balance of technology."

Kerr said desktop technology had once again moved ahead of the notebook market, which had reached saturation point. It needed to stabilise before Sharp would consider expanding its product range.

"Quite frankly, ultra-thin is too niche, the market is too small," Kerr said. "The numbers are too low to warrant us continuing to put emphasis on the market. We need the full range of mainstream products as well as those niche ones. If you only have niche, you are fighting very hard to find the right levels of distribution or numbers."

While ultra-thin notebooks always attract interest amongst consumers, when it comes the buying crunch most customers will chose a more mainstream product.

The surge in notebook sales in the last 12 months has also led to intense competition.

Kerr said pricing pressures were squeezing the margin, leading to a downward spiral in the channel.

“We are getting back to the bad old days when PC resellers were going out backwards left, right and centre,” he said.

Sharp has not had a mainstream notebook in Australia for the last 12 months. Kerr would not rule out offering systems in the future, but said the company would look at the market and products further down the track. In the meantime, Sharp had been clearing stock through specialist dealers.

"It's a wait and see situation," he said. "We haven't exited the market completely and we are having no problems getting the stock that we do have through the channel.”

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?