SugarCRM acquires Stitch to boost mobile CRM offerings and know-how

Stitch's technology analyzes email, calendar and CRM data to help make sales staff more effective

SugarCRM has acquired software and programmers from Stitch, the developer of an iPhone app that acts as a personal assistant for sales staff, in order to boost its customer relationship management offering.

Future releases of the Sugar CRM platform will be enhanced with Stitch capabilities, SugarCRM said Monday without offering any details. Following the deal, however, the Stitch app is no longer available.

The growing popularity of smartphones is having an effect on all types of software, including CRM. Stitch's technology analyzes email, calendar and customer relationship management (CRM) data and makes personalized recommendations to sales staff on how to make the most effective use of their time. The recommendations are aggregated in the mobile app or in Google's Chrome browser with the help of a plug-in.

Stitch co-founder and CEO Somrat Niyogi has previously said that organizations that understand how to minimize the amount of time sales staff spend on administrative tasks such as data entry are more productive.

The financial details of the deal were not announced, but some Stitch staff will make the move to SugarCRM. The company already offers mobile apps for iPhones, iPads and Android-based phones and tablets. They let users view contacts, accounts and leads.

Send news tips and comments to mikael_ricknas@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobileMergers and acquisitionsbusiness issuessoftwaremobile applicationsapplicationsCustomer Relationship ManagementsugarCRMStitch

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?