Baidu ends support for Android platform

The Baidu Cloud OS represented the company's efforts to integrate more services with Android phones

Baidu's efforts to bring its own customized Android ROM to Chinese smartphones appears to be fizzling out as the company shifts resources away from the project.

On Wednesday, the team behind the Baidu Cloud OS, a suite of tools and interfaces designed for Android phones and incorporated into the company's Android ROM, announced it was saying goodbye to the platform.

"Because of a company business adjustment, we have no choice but to painfully decide to suspend updates and support to the Baidu Cloud OS," the team said in an official forum posting.

While the rest of Baidu's consumer cloud business will still be in operation, the Cloud OS and ROM design unit has been folded into a new company, the team added in another posting. It did not offer details about the new company.

The Baidu Cloud OS, launched in 2012, marked the Chinese search giant's attempt to bring more company services to smartphones.

Given that Baidu remains China's largest search engine, the company's search bar is already pre-installed on most Android phones sold in the country. In addition, it has a whole range of other company apps, relating to mapping, Internet browsing, security and more.

The Baidu Cloud OS, however, sought to take the integration a step further, in the form of a customized ROM loaded with company services. Based on Android, it was initially pre-installed on several smartphone models made by Baidu partners. But in the end, the platform failed to become widely adopted.

Android is by far the most popular mobile OS in the country, but due to its strained ties with the Chinese government, Google has yet to officially bring its popular mobile apps and services to China.

As a result, handset makers selling to China typically bundle their phones with local services from Baidu and other Internet giants including Alibaba Group and Tencent.

Baidu declined to comment further, except to point to the statements offered by its Cloud OS team. Despite the failure of the Baidu Cloud OS to gain traction, the company's mobile business has been growing. Last year, its mobile Internet traffic exceeded that of its PC Internet traffic, in a sign that more Chinese are relying on smartphones to surf the Web.

Outside of Baidu, e-commerce giant Alibaba has also been targeting mobile users, with its own Linux-based operating system called YunOS. Although the operating system has yet to take off, Alibaba has said it expects the software to pay off in the long-term.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonesAndroidconsumer electronicsbaiduAndroid OS

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?