HP moves on from Apple's Beats, partners with Bang & Olufsen on audio

HP will use audio technology from Bang & Olufsen in its PCs and tablets

Hewlett-Packard once relied on Beats for audio technology in its PCs and tablets, but that was before Apple acquired it. HP has now found a new audio partner in Bang & Olufsen.

HP will use Bang & Olufsen audio technology to its PCs, tablets and accessories. The companies will "custom tune" audio for each PC model; different models typically have different hardware specifications in order to meet different expectations. For example, a gaming laptop typically delivers more booming sound than a low-cost laptop.

HP will put the Bang & Olufsen brand on the high-end Spectre, Omen, Envy and some other commercial PCs. The B&O Play label will be on lower-cost Pavilion PCs and tablets. The companies will also resell audio Bang & Olufsen accessories for HP hardware.

The first Bang & Olufsen branded PCs will appear this spring, HP said. The PCs will likely have a sticker attached or logo engraved on them to highlight the audio technology, similar to stickers for operating systems and processors widely found on laptops and desktops.

HP for a long time partnered with Beats for audio in PCs as well as some all-in-ones. HP laptops still sell on HP's website with the Beats brand on it. But the partnership crumbled after Apple acquired Beats for US$3 billion last year.

After the acquisition, HP stopped attaching Beats logos or brand names to its PCs, and instead started saying it was using homegrown audio technology. At the launch of the recent HP Spectre X360 last month, an HP executive declined to tell the IDG News Service whether the homegrown technology was influenced by Beats, or if it had Beats amplifiers in them. HP has excellent in-house technology to boost audio in PCs, said Mike Nash, vice president of product management for consumer personal systems, at the time.

Audio is becoming more significant in PCs and tablets, particularly with more music and movie streaming services now available. The partnership will Bang & Olufsen will fill a big audio hole left by Beats in HP's PC and tablet lineup. HP will work with Bang & Olufsen to develop audio circuitry that will go on PC motherboards.

Agam Shah covers PCs, tablets, servers, chips and semiconductors for IDG News Service. Follow Agam on Twitter at @agamsh. Agam's e-mail address is agam_shah@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Hewlett-Packardhardware systems

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Agam Shah

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?