With Tidal relaunch, Jay Z doubles down on streaming for audiophiles

Tidal offers CD-quality streaming music across mobile and the desktop

Tidal's logo.

Tidal's logo.

Tidal, the Jay Z-owned streaming service built around high quality tracks, is relaunching in a move that could give consumers a new option when weighing competitors like Spotify or Pandora.

The revamped Tidal went live on Monday at 5pm US Eastern time, as indicated by a large countdown timer that dominates its homepage. A company spokesman confirmed the relaunch plan but declined to comment further on how Tidal's service might change. It's reasonable to speculate that the new Tidal may feature lower pricing, new app functions, or an expansion of its existing database of 25 million "lossless" CD quality songs.

Tidal's ad-free flagship service currently costs $19.99 per month, and can be accessed on the desktop, iOS, Android and home audio players like Sonos. A version offering standard sound quality costs $9.99 per month. Ad-supported services from competitors like Spotify, Pandora, Rdio and Deezer are free, although premium versions without ads cost around $9.99 per month or less.

Tidal launched its high fidelity-oriented service last year, betting there's a large enough audience of music fans willing to pay more for better sound quality. Musician Jay Z bought it as part of a $56 million acquisition of Swedish company Aspiro, announced earlier this month.

Tidal has sought to distinguish itself from competitors by claiming to be the only that combines high quality audio with high definition music videos and with editorial content around music interviews and features.

But there's a crescendo of competition. Google now offers its own Google Play Music streaming service, and Apple is said to be developing a new version of the Beats streaming service it acquired from that company. There's also Deezer, which offers its own high fidelity streaming service.

But as streaming has grown, so too have complaints from artists that it doesn't generate enough revenue for them. Tidal, however, has the backing of some major artists like Taylor Swift, who pulled her music from Spotify late last year over royalty issues.

With the relaunch, Jay Z might be looking to position Tidal, above all, as the service with the strongest support of artists.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonesinternetvideoconsumer electronicsInternet-based applications and servicesMusic and audioTidal

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?