Intel to help Chinese vendors churn out more PCs

Chinese manufacturers have generally focused on mobile devices, instead of PCs

An Intel reference design of an all-in-one PC using a 6th-generation "Skylake" chip.

An Intel reference design of an all-in-one PC using a 6th-generation "Skylake" chip.

Last year, Intel convinced small, little-known Chinese tablet makers to use its chips instead of only ARM's. Now it wants those companies to churn out PCs, potentially upsetting a market that has been dominated by Taiwanese manufacturers.

Many PCs are already manufactured in China, but often times in factories owned by Taiwanese companies, partnering with Intel, that have specialized in the trade for decades.

Mainland Chinese companies have been feverishly developing tablets and smartphones, on the other hand, and they are flooding the market with low-cost models.

Last year, Intel supplied 46 million tablet chips, and many of those went to these little-known manufacturers and vendors in China. Some of these vendors include Hampoo, Ramos and ChipHD, among many others that tend to build cheap mobile devices.

Over time, however, Intel is hopeful that this army of Chinese vendors can join their big brother Lenovo in developing convertible PCs.

These companies will want to make a change, given that PCs are generally higher-end products with better profit margins over low-end tablets, said Kirk Skaugen, Intel senior vice president on Thursday.

"It's no fun selling $59 and $99 solutions to the market," he added.

Skaugen talked about the Chinese PC market during the Intel developer forum in Shenzhen, China, a major manufacturing hub where many tablet vendors are based.

Going forward, the company wants its Chinese partners to expand into smartphones using Intel-based mobile chips. But in addition, Skaugen said there's potential for them to develop higher-end tablets that can convert into PCs, which could use Intel's Core M chip.

"As the companies become more sophisticated, we'll help them move to PCs," he added.

Although more PC development will help Intel sell more chips, it could create also competition over who controls the PC space.

Taiwan's eco-system has been particularly dominant in building traditional clamshell laptops, said Bryan Ma, an analyst with research firm IDC. But mainland Chinese manufacturers are making progress in developing so-called "two-in-one" laptop/tablet hybrids.

"Taiwan is clamshells, Shenzhen is slates," Ma said. "What do you have in middle? It's the two-in-ones, that's where they're colliding."

PC brands such as Hewlett-Packard could one day source their product design to Chinese manufacturers, which would pose a threat to rivals in Taiwan, Ma added.

"The speed at which the Shenzhen ecosystem is ramping up, they are just becoming so much more sophisticated," Ma said. "They're world class, at least in phones."

For consumers, however, this could mean more PC models coming out of China.

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Tags tabletsintelhardware systemslaptopsBryan MaKirk Skaugen

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Michael Kan

IDG News Service
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