Adblock browsers for Android and iOS to keep mobile ads, tracking at bay

Both versions are expected to arrive during the third quarter, and an Android beta is already available

The Adblock Browser for Android lets users choose what ads they want to block

The Adblock Browser for Android lets users choose what ads they want to block

By building browsers with integrated ad blocking, German company Eyeo hopes to attract more users. A beta version of the Android browser is now available for download from the Play store.

There are several reasons people choose to block ads: They can cause pages to load slower, consume data plans, and shorten battery life, according to Eyeo. The company also contends users are safer since malware often hides behind ads.

The Adblock Browser for Android is based on Firefox and Adblock Plus. The functionality is the same as when using the existing Adblock Plus add-on.

The reason for developing browsers with ad blocking baked in is that the add-on hasn't attracted many users. By integrating the functionality, it becomes easier for non-tech savvy users to benefit from it, according to Ben Williams, communications and operations manager at Eyeo.

Users can choose to block all ads, or just allow so-called acceptable ads. To qualify as acceptable, ads can't be placed in the middle of a text or obscure page content. So, requiring users to click on a button to close the ad before viewing the page is a no-no.

The browser doesn't include protection against tracking or malware, but that will be added before the final version is released in July or August, the company said.

Installed on a G4 smartphone from LG Electronics, the browser performs well even though its just a beta, and ads are nowhere to be seen. The user interface is the same as on the regular Firefox version, with ad blocking added to the settings.

Eyeo is also working on an iOS version of the browser, which it hopes to make available during the third quarter.

"Developing on iOS is new and a little more difficult for us. But we are well on our way," Williams said.

Would-be users can obtain the beta version through the Adblock Browser beta Google+ community and Google Play. Eyeo is keen on getting as much feedback as possible from users to help improve functionality and performance, according to Williams.

Send news tips and comments to mikael_ricknas@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobilebrowsersiossoftwaremobile applicationsapplicationstelecommunicationMobile OSesAndroid OSEyeo

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Mikael Ricknäs

IDG News Service
Show Comments

Cool Tech

Bang and Olufsen Beosound Stage - Dolby Atmos Soundbar

Learn more >

Toys for Boys

ASUS ROG, ACRONYM partner for Special Edition Zephyrus G14

Learn more >

Nakamichi Delta 100 3-Way Hi Fi Speaker System

Learn more >

Sony WF-1000XM3 Wireless Noise Cancelling Headphones

Learn more >

Family Friendly

Mario Kart Live: Home Circuit for Nintendo Switch

Learn more >

Philips Sonicare Diamond Clean 9000 Toothbrush

Learn more >

Stocking Stuffer

SunnyBunny Snowflakes 20 LED Solar Powered Fairy String

Learn more >

Teac 7 inch Swivel Screen Portable DVD Player

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?