IBM pitches analysis software for select industry verticals

Expertise drawn from 50,000 user engagements went into the new IBM software

IBM can help banks better understand their customers through a new customized package.

IBM can help banks better understand their customers through a new customized package.

Extending the reach of its analysis software and services, IBM plans to release 20 analytics packages customized to the needs of specific industries.

Available by the end of June, the packages will target businesses in retail, banking, telecommunications, insurance and other fields. Additional packages will be released in the future.

The packages augment off-the-shelf analytics software, from IBM or other parties, that organizations may already be running.

The software is intended to "speed up the process of applying complex analytics," said Alistair Rennie, IBM general manager of analytics solutions. "They will deliver insight that business people can use very quickly."

IBM built the packages using the experience and software patterns it generated from 50,000 engagements with clients, including with companies such as clothing retailer Urban Outfitters, utility company National Grid, consulting company Deloitte, and Chilean stock exchange Bolsa de Santiago.

The packages will offer predictive analytics capabilities, which are techniques that help pinpoint emerging trends and patterns within large sets of data. They will offer modeling patterns and interfaces that reflect typical operations in each industry, relieving businesses from developing these resource in-house, which could take more time and be more expensive.

Retailers could use the software to refine inventory and marketing processes, allowing them to make better decisions about which products to carry. Banks could use an IBM package to detect when individual customers are going through major life events, which would allow them to customize more appropriate marketing material for these individuals. The oil and gas industry can use an IBM package to better predict when equipment might stop working correctly.

The new packages can be useful to business in that they address "the scarcity of data science skills, which has been a significant challenge for all organizations," note analysts Anne Moxie and Rebecca Wettemann of the enterprise IT analysis firm Nucleus Research, in a report released Thursday.

"Traditionally, analytics solutions have been designed for trained users who spend a large amount of their time in analytics applications," they noted.

Financial information provider Interactive Data Corporation and Australian financial institution Bendigo and Adelaide Bank both plan to use IBM software to improve interactions with their customers.

IBM has identified data analysis as one of the growth areas for the company. It expects data and analysis work and products to generate $17 billion in revenue by 2018.

IBM did not detail pricing for the new sets of software.

Joab Jackson covers enterprise software and general technology breaking news for The IDG News Service. Follow Joab on Twitter at @Joab_Jackson. Joab's e-mail address is Joab_Jackson@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags IBMsoftwareapplicationsdata mining

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Joab Jackson

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?