How you might get food delivered through Pinterest

Pinterest's platform could let third-party apps integrate delivery services into its site

A Pinterest slide at a conference held in San Francisco on June 1, 2015, showed, hypothetically, how Amazon might incorporate its Wish List function into Pinterest.

A Pinterest slide at a conference held in San Francisco on June 1, 2015, showed, hypothetically, how Amazon might incorporate its Wish List function into Pinterest.

When you search for a recipe on Pinterest, the results soon might include a way to have the ingredients delivered to your door within 45 minutes.

That's not a function built into Pinterest yet, but it could arrive in the future as the company grows its new platform for third-party developers. That platform, announced last month, is designed to let outside developers incorporate their own apps and services into Pinterest's site to expand how the site can be used.

Content on Pinterest is organized into visual bookmarks, or "pins." Outside partners, such as advertisers, already work with Pinterest to incorporate content like images and product information into their pins. The new developer platform would allow select third parties to integrate services and do it on their own, without Pinterest's help.

Many people already use Pinterest to find recipes. In the aforementioned example, the app for FreshDirect, a food delivery service, would be included in the pin for the recipe so that the ingredients listed can be delivered to the user, said Tim Kendall, head of partner products at Pinterest.

"We want this to be all over Pinterest," he said Monday during a talk at EmTech Digital, a conference in San Francisco held by the publication MIT Technology Review.

Kendall stressed that the integration was just a hypothetical example of how the developer platform might be used.

Another hypothetical example he gave involved Amazon as the developer partner: Say a Pinterest user searches for a lamp on the site. The pin result for the lamp might include a way to add the lamp to the user's Amazon Wish List, Kendall said.

Pinterest's developer platform is not designed as an advertising measurement tool. But an integration like the Amazon example might help an advertiser on Pinterest, in this case Amazon, more clearly assess whether their ads on Pinterest led to sales.

Pinterest has gradually scaled out its advertising over the past year. The site calls content from paying advertisers "promoted pins."

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediamobileinternetsearch enginese-commerceInternet-based applications and servicesPinterest

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?