Google-backed Magic Leap opens up to third-party developers

The company's SDK works with the Unreal and Unity game engines

Magic Leap's home page, pictured June 2, 2015.

Magic Leap's home page, pictured June 2, 2015.

Magic Leap, the mysterious startup backed by Google that is developing a headset for augmented reality, wants outside help to create content for its device.

On Tuesday, the company said it would be opening its platform to third-party developers with an SDK (software development kit) that would let developers create content for Magic Leap's system.

Magic Leap has developed what it calls a photonics light field chip, which would project 3D images directly on people's eyes and superimpose those images over what users see in the real world. It's designed to be superior to stereoscopic vision, which uses two different images to trick the eye into thinking something is 3D. Magic Leap thinks this "augmented" content could take any number of forms, for applications in gaming but also in storytelling and communications.

During a panel talk at the EmTech Digital conference in San Francisco, Magic Leap executives said they would be training developers to use their SDK and that developers could sign up on the Magic Leap website to get more information.

The SDK works with the Unreal and Unity game engines, they said.

Rony Abovitz, founder and CEO of Magic Leap, described the SDK as a "wide open platform" for app developers as well as artists, filmmakers and writers.

Magic Leap gave few other details beyond its stated intent to have the SDK serve as a platform for a broad array of applications.

Industry watchers have been abuzz over Magic Leap since Google led a US$542 million funding round last year. To date, Magic Leap has raised $592 million total, said Abovitz, who noted that the company is now "out of the R&D phase" and into real product development.

Magic Leap recently opened a new manufacturing facility, he said, and now has hundreds of employees, with several offices in addition to its Dania Beach, Florida, headquarters.

"We're not a garage startup anymore," Abovitz said.

Still, he gave no timing on when Magic Leap's technology might find its way into a commercial product.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags mobileinternetGoogleconsumer electronicsInternet-based applications and servicesInternet of ThingsMagic Leap

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?