Get ready for more buy buttons on Facebook

Facebook expands its partnership with Shopify for buying items in News Feed

A wider group of merchants who use Shopify's service can now sell their items directly in Facebook's News Feed.

A wider group of merchants who use Shopify's service can now sell their items directly in Facebook's News Feed.

When you're not liking your friends' photos on Facebook, you're likely to soon have more opportunities to buy stuff.

Facebook is expanding its partnership with Shopify, which helps businesses create online storefronts. Facebook has been testing buy buttons in the News Feed and on businesses' Pages since last year, with select merchants participating. The new arrangement, announced Wednesday, means that a wider variety of businesses will be able to place buy buttons for their items in Facebook users' feeds and on Pages.

Shopify is describing the expanded service as a beta test with a group of U.S.-based Shopify merchants. The company did not name merchants, but it did publish an image of a Facebook post by jewelry designer Joseph Nogucci, with buy buttons in its posts for bracelets.

The move comes as technology companies not typically thought of as e-commerce players push deeper into e-commerce. Their thinking is that the shopping services, with the right items, could help keep their users active on their sites, and entice advertisers to promote their items.

Twitter's technology, for instance, lets outside businesses incorporate offers and promotions into their tweets, which show up in users' streams. Twitter is also testing a way to let users make purchases from inside tweets.

Last week, Pinterest unveiled a new program to let major retailers like Macy's and Nordstrom place buyable pins in users' feeds.

But Facebook might have the most success with its effort, given its pool of user data it can employ for targeting, to show the right items to the right users.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediainternetFacebookadvertisingsocial networkinge-commerceInternet-based applications and services

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Brand Post

Bitdefender 2019

Shop safely with our award-winning security solution. Protect yourself this Black Friday and get the exclusive Black Friday discount for Bitdefender 2019!

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?