Twitter adds autoplaying videos

Videos will play automatically in users' feeds, without sound, until they're tapped on

Twitter has moved well beyond its foundation of 140-character messages. The site will now host videos that play automatically in users' feeds.

Advertisers' videos and those uploaded to Twitter natively, for example through its new video recording tool, will play automatically on the company's desktop site and in its iOS app, with Android functionality coming soon, the company said Tuesday.

The changes also apply to videos recorded with Twitter's Vine app, and GIFs.

Autoplaying videos, though possibly annoying, will help Twitter compete against Facebook, which started placing autoplaying videos, including those from advertisers, in users' feeds in 2013. Twitter makes the bulk of its money through advertising, and more Internet companies are looking to siphon video advertising dollars away from traditional TV.

On Twitter, the videos will start playing without sound unless they're tapped on.

Twitter users who don't want autoplaying videos can change their settings to revert to the click-to-play format. Users can also change their settings so videos only play automatically when they're connected to Wi-Fi.

Users will not see auto-playing videos if they have a low bandwidth connection on their device, Twitter said.

Twitter is using the same amount of viewing time as Facebook to define a video "view": three seconds.

Twitter began testing auto-playing videos earlier this year.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediamobileinternetadvertisingtwittervideomobile applicationsInternet-based applications and services

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Cool Tech

Bang and Olufsen Beosound Stage - Dolby Atmos Soundbar

Learn more >

Toys for Boys

Nakamichi Delta 100 3-Way Hi Fi Speaker System

Learn more >

Sony WF-1000XM3 Wireless Noise Cancelling Headphones

Learn more >

ASUS ROG, ACRONYM partner for Special Edition Zephyrus G14

Learn more >

Family Friendly

Mario Kart Live: Home Circuit for Nintendo Switch

Learn more >

Philips Sonicare Diamond Clean 9000 Toothbrush

Learn more >

Stocking Stuffer

SunnyBunny Snowflakes 20 LED Solar Powered Fairy String

Learn more >

Teac 7 inch Swivel Screen Portable DVD Player

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?