Alibaba sells off 11Main US e-commerce site to focus on China

Alibaba has been focusing more on luring U.S. merchants to its China business

An Alibaba sign at the company's offices in Hangzhou, China.

An Alibaba sign at the company's offices in Hangzhou, China.

Alibaba Group has decided to sell off its 11Main e-commerce site in the U.S., as part of its focus on attracting foreign brands to its China business.

OpenSky, a U.S.-based online retail company, will be taking over 11Main. "This joining of forces will help drive sales worldwide," Alibaba said on Tuesday.

As part of the deal, Alibaba has also sold its Auctiva and Vendio properties to OpenSky, in exchange for a minority stake of 37.6 percent in the U.S. company.

11Main, which launched last year, represented an Alibaba foray into the U.S. market. The site was, however, a small operation and offered goods from boutique merchants, rather than competing head-on with Amazon or eBay.

In China, Alibaba dominates the e-commerce market through its Tmall.com and Taobao Marketplace sites. Many expected the company to expand globally, following its massive IPO in the U.S.

But lately, the company has been talking more about its China business, and its plans to lure U.S. brands to sell over its e-commerce platforms in the country. Earlier this month, its founder Jack Ma urged U.S. small businesses to partner with Alibaba as a way to reach millions of Chinese consumers.

"People say, 'well, when are you going to come to invade America?''" Ma said in a speech in New York. "We do not come here to compete. We come here to bring the small businesses," he added.

OpenSky did not immediately respond to a request for comment. The company also focuses on selling goods from smaller merchants, similar to 11Main's business model. OpenSky launched in 2011, and now has over 50,000 businesses signed on.

Although Alibaba is parting ways with 11Main, it has been active in investing in U.S. tech companies, including SnapChat. After the 11Main sale, Alibaba will still have has its AliExpress business, an English language site designed to sell Chinese goods to customers across the world.

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags business issuese-commerceAlibaba GroupinternetMergers and acquisitions

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Michael Kan

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?