Facebook tests a new way to show video - and make money from it

Called Suggested Videos, a new feed will appear first on iOS, showing both partner content and ads

A screenshot of Facebook's Suggested Videos feature on iOS.

A screenshot of Facebook's Suggested Videos feature on iOS.

Facebook is preparing a new way to show videos on the social network and opening the door to a new source of advertising revenue at the same time.

The new feature, called Suggested Videos, will roll out first on iOS in the coming weeks and probably will come to other platforms like Android and the Web in the next few months.

It works like this: When users click on a video in their News Feed, a new area pops up with related videos from Facebook partners that users can also watch. Some of those videos will be advertisements, and when a user watches one of them, Facebook will share the advertising dollars with the other partners supplying the video.

If a user taps on a video of a basketball game recorded by a friend, for instance, the Suggested Videos feed might contain videos from the NBA along with advertisements. If the user watches an ad, Facebook will split the revenue from that advertisement with the NBA.

The rollout, which Facebook is calling a test, comes as the social network moves to make video a larger component of its site in an effort to compete against YouTube and attract video advertisers. Facebook CEO Mark Zuckerberg has said that, several years from now, Facebook will be mostly video.

In addition to the NBA, Fox Sports, Funny or Die and Tastemade, a food and travel video network, are among the initial set of a few dozen video content partners, a Facebook spokeswoman said.

The rollout of Suggested Videos will mark the first time Facebook shares ad revenue with video partners. This could eventually draw more video creators to Facebook and away from YouTube, and make the social network a more popular destination for video. But Facebook has a lot of catching up to do against YouTube, which has shared ad revenue with partners for some time now.

Facebook might argue it has the algorithmic know-how to show just the right videos to its 1.44 billion users. This week, the company said it would be taking into account more user actions in deciding which sorts of videos to show people, like when users make the video full screen or enable high definition.

In 2013, Facebook began making videos shared natively on the site play automatically, whether they're posted by end users or advertisers. This past April, the company reported it was generating four billion daily "video views", which it defines as a video watched for three seconds or more.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediamobileinternetFacebooksocial networkingvideomobile applicationsInternet-based applications and services

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?