Amazon Launchpad store will sell goods from startups

Startups should have products that can ship immediately or within 90 days, Amazon said

This drone is one of the gadgets available from Amazon Launchpad, a new marketplace that sells products from startups.

This drone is one of the gadgets available from Amazon Launchpad, a new marketplace that sells products from startups.

Amazon is opening a specialized storefront on its website that will sell products from startups in an effort to help the fledging companies build their businesses.

Called Launchpad, the site lists approximately 200 items with an emphasis on tech gadgets, like a US$649 drone or a $150 floating Bluetooth speaker. There are also startups selling food, like gluten-free pancake mix, and wellness products, including vitamins. Each startup will get a product page for its merchandise and will get Amazon's help with marketing and distributing. The products will ship to buyers from Amazon's warehouses and will be eligible for Prime, the company's expedited shipping program. Joining Launchpad is free, Amazon said.

Amazon recommends that startups have their products either ready to ship immediately or within 90 days.

Amazon is focusing on offering products from companies that are funded by venture capital firms, startup accelerators and crowd-funding platforms and is working with 25 such organizations. Amazon didn't define what working with means, but presumably, preference will be given to startups that are funded by its partners, which include Indiegogo, Andreessen Horowitz, and Highland Capital Partners. Noticeably missing is popular crowd-funding website Kickstarter. Amazon didn't immediately reply to a request for comment.

Amazon won't exclude startups that aren't backed by its partners, but will consider them for Launchpad on a case-by-case basis.

Amazon has opened other niche marketplaces. In March, it started Amazon Exclusives where it sell items from "up-and-coming" companies, including toys and sporting goods. Merchandise sold on the site can be purchased only from Amazon or their manufacturer.

Fred O'Connor writes about IT careers and health IT for The IDG News Service. Follow Fred on Twitter at @fredjoconnor. Fred's e-mail address is fred_o'connor@idg.com

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags internetamazon

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Fred O'Connor

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?