Adobe's new Digital Publishing suite puts the focus on mobile content

No code is necessary to develop branded apps, the company says

The analytics feature in Adobe's new Digital Publishing Solution.

The analytics feature in Adobe's new Digital Publishing Solution.

Adobe's Digital Publishing suite has long offered a way for brands to publish content on tablets, but on Wednesday the company introduced a new generation of the software tweaked specifically to put such capabilities in the hands of ordinary business users.

Adobe's new Digital Publishing Solution was designed to help marketers, designers and others within organizations repurpose existing content for use in immersive apps without having to write any code, Adobe said. Such apps can then be delivered through popular app stores.

With the software's new collections feature, for instance, content is now grouped together and delivered to smartphones and tablets on iOS, Android and Windows. Push notifications, in-app messaging, intuitive search and content discovery, and social network integration are available.

The tool also integrates with other content management systems -- Drupal and Wordpress, for example -- along with HTML design tools. It supports InDesign CC-based workflows as well.

Built-in analytics are powered by Adobe Analytics Essentials for Publications, a part of Adobe's Marketing Cloud. This includes retention analysis, acquisition tracking, funnel conversion and more.

For publishers and enterprises that want to monetize content, Adobe DPS also supports a variety of payment options for apps, such as single purchases, subscriptions and all-access models.

Finally, Adobe DPS includes a new accounts control system that offers enterprise-level control, with the ability to assign permissions to each person involved in the app creation process.

There's been a widespread shift in the business software world away from custom development and toward packaged solutions enabling business users to play a bigger role in application development, said Melissa Webster, a program vice president with IDC.

Mobile apps provide a higher level of engagement and a more intimate experience than many other marketing engagement methods do, Webster noted.

"The breakthrough here is the notion that mobile apps can be created and maintained by non-tech people," she said. "It can be put in the hands of the designer -- it doesn't have to be a coding effort."

That, in turn, "changes the game," she said, by making mobile apps less expensive to create and thereby more accessible as a marketing tool for companies of all sizes.

Meanwhile, Adobe's emphasis on "continuous publishing" means that companies can publish content more frequently, thereby increasing their odds of reaching customers at the right time, she said.

"Every company today is a publisher," Webster said. "I think we'll see more start with mobile and digital and evolve their print publications as companions or digests."

Adobe Digital Publishing Solution can now be purchased as a stand-alone package, as an add-on component for Creative Cloud enterprise, or as part of Adobe Experience Manager Apps. Per-app pricing is based on use case, but existing Adobe Digital Publishing Suite customers will get access to Adobe Digital Publishing Solution as part of their current license agreements, Adobe said.

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags applicationsAdobe Systemscontent managementsoftware

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Katherine Noyes

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?