Dr. Dre's Apple Music exclusive paid off

Compton: A Soundtrack gets large streaming and download numbers on iTunes

Dr. Dre’s long-awaited new album Compton: A Soundtrack debuted last week on Apple Music as the service’s first high-profile exclusive, and while the release was a big one, it was unclear if Apple could juice enough interest to make exclusivity worth an artist’s while.

Dr. Dre’s long-awaited new album Compton: A Soundtrack debuted last week on Apple Music as the service’s first high-profile exclusive, and while the release was a big one, it was unclear if Apple could juice enough interest to make exclusivity worth an artist’s while.

Dr. Dre's long-awaited new album Compton: A Soundtrack debuted last week on Apple Music as the service's first high-profile exclusive, and while the release was a big one, it was unclear if Apple could juice enough interest to make exclusivity worth an artist's while. Now it's clear that it is--or at least it was for Dre.

"We're beginning to show what we can do in terms of communicating music to a worldwide audience and helping artists at the same time," Apple Music chief Jimmy Iovine told the New York Times.

Apple execs told the New York Times that Dre's album was streamed 25 million times worldwide in its first week and sold nearly 500,000 iTunes downloads. To compare, Drake's latest album was streamed 48 million times and Kendrick Lamar's To Pimp a Butterfly 39 million times in their respective release weeks earlier this year. Those figures include Spotify, which has 75 million subscribers (though only 20 million pay for a premium subscription). Taylor Swift's 1989, which is only available to stream through Apple Music, went from 5,000 to 2.4 million streams a week, according to Nielsen data provided to the Times (though it's unclear where those 5,000 streams outside of Apple Music came from).

Iovine and Dre built Beats Electronics and its music streaming service, Beats Music, then sold the company to Apple for $3 billion last year. Both joined Apple after the sale, so Apple Music was the obvious choice to exclusively stream Dre's first album in 16 years.

Why this matters: Apple is ramping up efforts to win over more Apple Music subscribers, and exclusives like Dre's album are part of that process. The company is also ramping up an advertising blitz this month. Apple Music's existing 11 million members are all on free trials, which convert to $10-a-month subscriptions after three months. But Apple has 800 million customers on iTunes, so it's clear that Apple Music hasn't yet tapped its full potential.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Internet-based applications and servicesStreaming servicesSpotifynielsenMusic and audiointernetApple MusiciTunesApplenew york times

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Caitlin McGarry

Macworld.com
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?