Uber ride data publicly accessible through Google

Detailed data, including addresses and the exact date and time, can be found for certain rides

When an Uber rider reaches his or her destination, the ride may be over, but information about it could live on through Google.

On Thursday, a site-specific search on Google for trip.uber.com produced dozens of links to Uber rides that have been completed and cancelled, in countries around the world including the U.S., England, Russia, France and Mexico.

Each link leads to a Web site with a map showing the ride's route, with the pickup and destination tagged with markers. A card on the page also shows the first name of the rider and driver, along the driver's photo, make and model of the car, and license plate number.

The map appears just as it might during the actual ride for the driver and rider on their smartphones.

If that wasn't troubling enough, the source code for each of these web sites, which is publicly accessible, reveals even more.

In the code, exact addresses for the pick-up spot and destination can be found. So can the car's license plate and the exact date and time of the ride.

By combining the information clearly displayed on the map with data gleaned from the source code, people could learn an awful lot about these riders and drivers, through other Google searches.

Tech news site ZDNet reported on the finding earlier on Thursday.

uber trips shared eta Google screen shot
Links to Uber rides and associated data, viewable after a site search of trip.uber.com on Google.

In a statement, an Uber spokeswoman said, "This is not a data leak. We have found that all these links have been deliberately shared publicly by riders. Protection of user data is critically important to us and we are always looking for ways to make it even more secure."

In 2013, Uber added a feature to its app to let riders share their ETA with friends and family during the ride. With the feature, riders can send a link, via SMS, to a live map that shows when they'll arrive at their destination.

The links appearing in the Google results containing the ride data were links that had been shared also on social media sites, and were thus cached by Google, an Uber spokeswoman said Thursday.

Google includes tweets in its search results.

Mikko Hypponen, chief research officer at IT security company F-Secure, previously called attention to the matter on Twitter, with pictures of the Uber links and maps he had found on Google.

Joe Sullivan, Uber's chief security officer, in response, said that the links were shared deliberately by users.

But even though the links may have been deliberately shared online, users likely were not aware that they would contain sensitive data in the source code, or that anyone could find them through Google.

Those revelations might raise new privacy concerns among some Uber users. Some users might decide to stop using the share ETA feature, while others who are sent the links might now opt not to post them online.

Uber has previously faced controversy over its data policies, and the level of access company employees have to individual riders' trip data.

Late last year, Uber brought in a Washington, D.C., law firm to review its data policies, after attention had been brought to a so-called "god view" tool that let employees view rider logs and trip histories.

But this time, in the case of ride links shared online by users, it might be Uber customers who find themselves having to perform a privacy check of their own.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Uber

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?