Facebook signals deeper push into e-commerce with Pages redesign

New sections will let businesses list services and even sell products

Facebook is making changes to its Pages service to attract more businesses, in part by giving them a new way to showcase their products.

The company has revamped the way Pages appear on mobile devices, giving businesses more ways to interact with customers using smartphones and tablets.

Among the changes, some businesses will be able to add a Shop section to their Facebook Page, potentially allowing people to buy goods directly. A Services section will let them list the services they have on offer.

facebook pages sections Facebook

The new Pages layout will separate various content and services for businesses into different sections.

The changes are designed to make it easier for users to see what businesses have to offer, and also to get in touch with them. Businesses will be able to place buttons that read "Contact Us," or "Send Message," directly under their profile photo.

 

facebook pages redesign contact us Facebook

The new Pages layout will let businesses place a button to let users contact them directly under their profile photo.

Facebook and a small group of partners have been testing a way to let users purchase items through Pages since at least July.

The changes announced Tuesday mean more businesses will be able to let users click "buy" without leaving the social network. The participating businesses will use Shopify, an e-commerce platform, to sell their products through Facebook Pages.

Rivals like Twitter, Google and Pinterest are also trying out new ways of their own to let users shop.

The social network has had something of a rocky past with small businesses. Facebook's changing algorithms have sparked frustrations among some business partners, and some have complained of losing their ability to connect with customers.

Still, there are 45 million businesses who actively manage Pages on Facebook, the company reported Tuesday.

In July, during Facebook's quarterly earnings call, Chief Operating Officer Sheryl Sandberg said Facebook often looks for ways to turn businesses who operate free Pages into paying advertisers, by offering to charge them to promote their posts.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Facebook

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Zach Miners

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?