The countdown to the release of Apple’s iPhone has begun as customers prep for an upgrade and carriers ready pricing.
Apple took the wraps off the iPhone 6s and 6s Plus yesterday morning at a launch event in San Francisco. The two smartphones will go on sale in Australia on 25 September.
A weakening Australian dollar has led to these iPhones costing more outright. Pricing for the 16GB variants of the 6s is $1079, while the introductory 6s Plus starts from $1229. These prices represent an increase of $210 and $220 respectively.
It’s not sure if customers buying the smartphones on carrier contracts will fill the sting from an increase price as they have yet to unveil plan pricing. Carriers typically offset the pricing of Apple’s premium phones by making customers pay a handset instalment.
Apple’s go-to market strategy is a fine tuned machine. The company strives for parity in its pricing and tends to release its products in major markets at the same time.
History informs us Telstra, Optus, Virgin and Vodafone will release plan pricing in synchronicity at 5pm this afternoon, which was Apple’s strategy last year with the iPhone 6 series.
But pre-orders are scheduled for 12.01am California time, which indicates Australian pre-orders will start on Saturday, 12 September, at 5.01pm, as reported by the Australian Financial Review.
Representatives from Telstra, Optus and Vodafone could not confirm the exact time pricing will be made available, but confirmed it will take place either Friday or Saturday.
Last year’s iPhone 6 series was met with such pre-order demand that it caused the websites of Telstra, Optus and Vodafone to crash — as did Apple’s own site. The overwhelming demand led to long wait times of up to a month for select iPhone models.