Start the clock: Apple iPhone 6s pre-orders to kick off within 48 hours

Demand last year left some models sold-out for a month

The countdown to the release of Apple’s iPhone has begun as customers prep for an upgrade and carriers ready pricing.

Apple took the wraps off the iPhone 6s and 6s Plus yesterday morning at a launch event in San Francisco. The two smartphones will go on sale in Australia on 25 September.

A weakening Australian dollar has led to these iPhones costing more outright. Pricing for the 16GB variants of the 6s is $1079, while the introductory 6s Plus starts from $1229. These prices represent an increase of $210 and $220 respectively.

It’s not sure if customers buying the smartphones on carrier contracts will fill the sting from an increase price as they have yet to unveil plan pricing. Carriers typically offset the pricing of Apple’s premium phones by making customers pay a handset instalment.

Apple’s go-to market strategy is a fine tuned machine. The company strives for parity in its pricing and tends to release its products in major markets at the same time.

History informs us Telstra, Optus, Virgin and Vodafone will release plan pricing in synchronicity at 5pm this afternoon, which was Apple’s strategy last year with the iPhone 6 series.

But pre-orders are scheduled for 12.01am California time, which indicates Australian pre-orders will start on Saturday, 12 September, at 5.01pm, as reported by the Australian Financial Review.

Representatives from Telstra, Optus and Vodafone could not confirm the exact time pricing will be made available, but confirmed it will take place either Friday or Saturday.

Last year’s iPhone 6 series was met with such pre-order demand that it caused the websites of Telstra, Optus and Vodafone to crash — as did Apple’s own site. The overwhelming demand led to long wait times of up to a month for select iPhone models.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags AppleVodafoneTelstraiPhoneoptusVirgin6s 6s Plus

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Tony Ibrahim
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?