Microsoft designed Windows 10 to pull users into Windows Store, and it might be working

Windows 10 users are downloading more apps than Windows 8 users did, and that's exactly what the Store needs to attract better apps.

Windows 10 users may finally be giving the Windows Store the love it needs to survive—largely due to smart plotting by Microsoft to make it happen.

Microsoft announced in a blog post Thursday evening that Windows 10 users are downloading apps at a vigorous rate. “The average Windows 10 customer is downloading six times more apps than the average customer on Windows 8,” said Microsoft’s Todd Brix, who authored the post.

This is hardly a grassroots movement, though. Microsoft has designed Windows 10 to drive users to the Windows Store. If it is indeed working, then that’s hopeful news for the future of the lackluster app store.

Why this matters: A critical mass of Windows 10 users, downloading lots of apps, is exactly what Microsoft needs to solve its chicken-and-egg problem with Windows Store. The Windows Store needs better apps, and it won’t get better apps until it gets more users. Windows 10’s design apparently addresses the user need. Now we wait to see whether app developers will follow the crowd.

How Windows 10 lures users to Windows Store

Microsoft’s Brix stated clearly that Windows 10 lay at the heart of Microsoft’s campaign to promote the Windows Store. “We have taken steps to change the way people discover and experience apps in Windows 10,” he explained. Brix added that the user-hooking techniques are broadly deployed, incorporating “features both inside and outside of the Store that are fast becoming part of people’s daily lives.”

Brix went on to describe how Microsoft designed Windows 10 to drive those users to the Store. “For example, Cortana provides app recommendations based on the customer’s personal interests. In addition, the Start menu, Microsoft Edge and the Notification Center will also suggest apps that customers might enjoy.”

(Of course, if you’ve adjusted your Windows 10 privacy settings to fend off the attentions of these services, you might not get any app suggestions.)

Now all those users need are more and better apps. Microsoft’s working on that, too: The blog post describes a host of new features designed to make it easier for users to find and buy apps on the store, and for developers to port existing apps to the Windows 10 platform.

Join the PC World newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Windows 10

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Melissa Riofrio

PC World (US online)
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Matthew Stivala

HP OfficeJet 250 Mobile Printer

The HP OfficeJet 250 Mobile Printer is a great device that fits perfectly into my fast paced and mobile lifestyle. My first impression of the printer itself was how incredibly compact and sleek the device was.

Armand Abogado

HP OfficeJet 250 Mobile Printer

Wireless printing from my iPhone was also a handy feature, the whole experience was quick and seamless with no setup requirements - accessed through the default iOS printing menu options.

Azadeh Williams

HP OfficeJet Pro 8730

A smarter way to print for busy small business owners, combining speedy printing with scanning and copying, making it easier to produce high quality documents and images at a touch of a button.

Andrew Grant

HP OfficeJet Pro 8730

I've had a multifunction printer in the office going on 10 years now. It was a neat bit of kit back in the day -- print, copy, scan, fax -- when printing over WiFi felt a bit like magic. It’s seen better days though and an upgrade’s well overdue. This HP OfficeJet Pro 8730 looks like it ticks all the same boxes: print, copy, scan, and fax. (Really? Does anyone fax anything any more? I guess it's good to know the facility’s there, just in case.) Printing over WiFi is more-or- less standard these days.

Ed Dawson

HP OfficeJet Pro 8730

As a freelance writer who is always on the go, I like my technology to be both efficient and effective so I can do my job well. The HP OfficeJet Pro 8730 Inkjet Printer ticks all the boxes in terms of form factor, performance and user interface.

Michael Hargreaves

Windows 10 for Business / Dell XPS 13

I’d happily recommend this touchscreen laptop and Windows 10 as a great way to get serious work done at a desk or on the road.

Featured Content

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?