360-degree videos bring Facebook one step closer to a VR News Feed

Viewers can watch and navigate the immersive videos on desktops and Android now, iOS later

For everyone immersed in Facebook's News Feed instead of work, it's now more immersive than ever thanks to 360-degree videos.

Users and brands can now post clips shot with circular arrays of cameras in order to capture every angle of a scene. Viewers can look all the way around the space, as well as up and down, to take in the whole environment where the video was created.

Facebook users can start to view 360-degree videos on desktop browsers and on Android devices now. The feature will be available on Apple's iOS in the coming months, according to a Facebook post on Wednesday by Chris Cox, the company's chief product officer.

Viewers can navigate an all-around video on a desktop by dragging the image around with a mouse. On a phone, they can drag with a finger or just hold up the device and watch the view follow them as they turn with their feet, creating the illusion of looking out at a panoramic view in real space.

The feature launched with several videos posted to Facebook to show off its potential, including a teaser from Walt Disney for its upcoming Star Wars movie. Other entries included the opening of Saturday Night Live's 40th anniversary special, documentary footage of Afghanistan by the Vice channel, and a motocross video from GoPro, which is rolling out a 360-degree camera rig based on Google's Jump virtual reality platform.

Facebook CEO Mark Zuckerberg has said video is where it's at for social media now and virtual reality is what's coming next. Facebook bet $2 billion on that proposition last year when it bought virtual-reality headset developer Oculus. The Oculus Rift VR headset is scheduled to ship by March of next year, kicking off with a handful of games to play.

Seamless 360-degree video could be one of the applications that drives demand for VR. In addition to GoPro's Odyssey, a US$15,000 device built around 16 GoPro Hero4 Black cameras, there's a rig coming from Nokia that will produce content that can be viewed on the Oculus Rift. Google is making its Jump platform available to anyone and plans to use it for immersive YouTube videos that can be viewed on the Cardboard phone-based VR headset.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Stephen Lawson

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?