Scott McNealy's Wayin gets US$15.4M from investors including SAP's Plattner

It's a vote of confidence for real-time marketing and for the ex-Sun CEO

Wayin, the latest venture from ex-Sun Microsystems CEO Scott McNealy, got a considerable boost Friday with a fresh $15.4 million infusion from big-name investors including SAP co-founder Hasso Plattner.

Also participating in the round, which was led by an undisclosed new investor, were David Duffield, founder of PeopleSoft and co-founder and chairman of Workday, along with Wayin chairman and CEO McNealy himself.

Launched by McNealy in 2011 as a social gaming service, Wayin has since transformed to focus on real-time digital marketing. Today, Wayin integrates with publicly shared Twitter, Facebook and Instagram content to help marketers and media companies find the most compelling social content and trends to tap in their engagement efforts.

McNealy, who is still best remembered by many for his early -- and strong -- comments on privacy, took the helm as Wayin's CEO in May.

Among the company's list of customers are Walgreens, Major League Baseball, The Weather Channel, Logitech, Blizzard Entertainment and Mashable.

With the new funding, Wayin will expand its engineering department and creative talent, McNealy said in a blog post. It plans to add features around success measurement and optimization, additional visualization options, expanded rights management and language support for Japanese and Chinese.

WayIn is also working with IBM to add some of its artificial intelligence services. IBM's Watson allows WayIn to identify the subject of photos on social networks even when they're not tagged, so that marketers can incorporate them into campaigns.

Watson will allow WayIn to ingest and tag as many as 200 million social media images a day, McNealy said at an IBM event Thursday to promote its AI technology.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Katherine Noyes

IDG News Service
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?