Apple sells record-shattering 13 million iPhones during 6s launch weekend

Yeah, that's a lot of phones.

Apple expected to break records with sales of the iPhone 6s and 6s Plus on launch weekend, and they were right on target: The company sold more than 13 million new iPhones in 12 countries, handily beating last year’s opening weekend record of 10 million phones sold.

“Sales for iPhone 6s and iPhone 6s Plus have been phenomenal, blowing past any previous first weekend sales results in Apple’s history,” Apple CEO Tim Cook said in a Monday press announcement. “Customers’ feedback is incredible and they are loving 3D Touch and Live Photos, and we can’t wait to bring iPhone 6s and iPhone 6s Plus to customers in even more countries on Oct. 9.”

The new phones roll out in 40 more countries that day, including Mexico, Taiwan, Spain, Russia, and Italy. On Oct. 16, India, Turkey, and Malaysia join the party. Apple plans to sell the 6s and 6s Plus in 130 countries by the end of the year.

The story behind the story: It’s important to note that China was one of the launch countries this time around, which was not the case last year. The iPhone 6 and 6 Plus went on sale in China on Oct. 17, 2014, nearly a month after hitting U.S. shelves.

But Apple will only be able to include sales through Saturday, Sept. 26 in its fourth-quarter earnings report. Sales from Sunday on will be bundled in to Apple’s holiday quarter results, which we’ll hear about in January.

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Caitlin McGarry

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