Telecommunications company, Amaysim, has launched its new Unlimited 1GB plan in Australia for $24.90. The company said, in a statement, that this new plan was launched with the budget conscious consumer in mind.
It is worth noting that even though it’s named Unlimited, there is a cap on the data each month (up to 1GB) although it does includes unlimited standard national talk and text. It is powered by the Optus 4G Plus network.
Amaysim CEO, Julian Ogrin, said in a time of many and varied mobile data appetites and offers, consumers are craving simplicity so they can choose what’s right for them. He attributed a recent study commissioned by the company, which indicated Australians are feeling increasingly stuck when it comes to their mobile phone plan.
It showed that only 39 per cent of respondents believed they’re currently on the perfect plan for their needs.The research also found that half of respondents believe there are better deals on offer elsewhere, yet they aren’t changing mobile service provider.
“To help level the playing field for customers, we’ve moved to a simpler suite of mobile plans with talk and text set to unlimited, so the only decision Aussie smartphone users have to make is how much data they need,” he said.
In addition, the study also revealed when it comes to what matters most to Aussies as they look to their next mobile phone plan, simplicity comes out clearly on top, with 58 per cent saying a simple cost structure is essential.
This is followed by network coverage (77 per cent).
“This is all about giving people more choice and budget control when it comes to finding a BYO mobile plan to suit their needs. We felt the next step in this mission was to give people on a tight budget that still need to use their phone regularly a real choice, so we don’t end up with mobile data haves and have-nots.”
Amaysim has also added 100 minutes of international calls to 32 selected countries to its ‘Unlimited’ 5GB and ‘Unlimited’ 7GB plans. Unlimited international SMS and MMS will be added to the ‘Unlimited’ 5GB and 7GB plans in the coming months.
“We’re just getting started on our drive to bring simplicity to prices, plans and mobile account management as we barrel down the path of becoming the no worries telco in Aussie pockets. Our aim is to bring simplicity and savings that encourage switching for people on a stretched budget as well as those with wallets to match their data appetites,” Ogrin added.