Nissan's new concept car is a digital canvas

Displays cover numerous surfaces as the car maker seeks younger buyers

Nissan's latest concept car will pass the digital cool test but it won't do much to stop distracted driving: the entire dashboard is one huge display on which drivers and passengers can post anything.

The car, due to be unveiled at this month's Tokyo Motor Show, has the snappy name "Teatro for Dayz" and the display concept spreads throughout the entire car to include the seats and even displays on the outside of the vehicle.

Nissan says it's designed for "digital natives," who are accustomed to using digital devices to share content so why should the car be any different?

Nissan Teatro for Dayz Nissan

Nissan's Teatro for Dayz concept car.

The car is the result of "extensive" surveys with the younger generation that came to the conclusion that, according to Nissan, young people "feel that time spent in a car should be time for connecting and sharing experiences with friends."

And so the car includes a camera, so drivers can instantly share what's going on in and around the vehicle with their friends.

As a concept car, the Teatro for Dayz is meant to attract attention and get people thinking differently about what a car could be like in the future.

It's not meant to be a fully thought out design that's ready for the market, which is probably just as well as the solid white seats wouldn't make for a very comfortable drive. Presumably, the younger generation haven't given up comfort for digital cleverness.

Nissan Teatro for Dayz Nissan

Nissan's Teatro for Dayz concept car.

So look at the image above and you'll see the seats, headrests, and instrument panel are digital screens on which the driver and passenger can project anything. Nissan calls it a "clean canvas."

The display function only works when the car is parked. In drive mode, all the driver can see are the various meters and controls necessary to drive the car and any maps that might be needed. All can be resized at will.

But what the car is really all about is grabbing the attention of young people, so they turn into car buyers and don't just rely on services like ZipCar or Uber.

"We can no longer attract their attention with the same old values," Nissan said in a statement while acknowledging "what moves kids today is not what moved their parents."

Nissan Teatro for Dayz Nissan

Nissan's Teatro for Dayz concept car.

The Teatro for Dayz is an electric car, seen above in recharging mode. Notice how the door trim provides an update on the charging progress?

The car will be on show at the Tokyo Motor Show, which begins on Oct. 30.

Nissan isn't the first car company to think about lots of displays in a concept. At the beginning of the year, Mercedes Benz showed off its F015 concept, which envelopes passengers with displays. The seats look slightly more comfortable and the F015 is also ready for self-driving with driver and passenger seats that turn around.

Mercedes Benz F015 concept Martyn Williams

The interior of the Mercedes Benz F015 concept car has seats that face each other because the car will do all the driving, seen here at the North American International Auto Show in Detroit on January 13, 2015.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags emerging technologydigital strategychief digital officer

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Martyn Williams

IDG News Service
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?