Atlassian takes JIRA beyond the development world

There are three new editions, inlcuding one that targets non-technical business teams

Atlassian's JIRA project-tracking tool has long been a popular choice among software developers, but on Tuesday the company showed it wants to reach a broader market by releasing three new editions tailored for different audiences.

While JIRA Software retains the developer focus, promising agile best practices as defaults and deep integration with development tools, the other two extend beyond that original reach, which to date has placed the tool at about 35,000 companies, according to Atlassian.

JIRA Service Desk aims to provide a user-focused service desk for IT and other service teams.

Going further afield, JIRA Core targets non-technical business teams such as human resources, finance and marketing. An HR team could use JIRA Core to track the onboarding of employees, for instance, while a marketing team could use it to track its advertising campaigns.

"JIRA started as a way for tech teams to manage collaboration around products and the things that needed to get done," said Jay Simons, Atlassian's president. "Over time it has been pulled in other directions by many parts of the business. The big thing it's displacing is the chaos of using email and documents as ways to get people on the same page."

A year and a half in the making, the new, three-pronged approach reflects Atlassian's focus on team collaboration.

"Every team needs some way to organize tasks, activities, projects, deliverables and deadlines," Simons said.

Teams also need a place to create and share content, however, and for that purpose, Atlassian offers its Confluence tool. For chat and communication, there's the company's HipChat product.

"Those are the three legs of the team-collaboration 'stool' that Atlassian provides," Simons said.

Though it's based in Australia, Atlassian is reportedly planning a U.S. IPO before the end of this year. It's currently valued at more than $3 billion privately, according to The Wall Street Journal.

Simons declined to comment on those reports.

Among Atlassian's competitors is code-sharing service GitHub, which was recently valued at about $2 billion. Atlassian's Bitbucket service is its code-sharing counterpart, but the two differ in their targeting, Simons said.

"GitHub has built an incredible reputation as a consumer service," he said. "We've built an incredible reputation for professional teams."

Atlassian is also set apart from many of its peers by the fact that it has never used a sales force to sell its products. Rather, word is spread among teams within a company via internal education, Simons said.

"We invest a lot in R&D because we believe the product should be able to sell itself," he said. "We offer it for free to try, and the experience we've invested in building kind of walks you through it. There's not a lot more that a salesperson would do."

IPO questions aside, recruiting will be one of Atlassian's biggest challenges over the upcoming year. "We're adding a lot of people to the business," Simons said.

The company currently employs about 1,500.

JIRA Software and JIRA Core are now available starting at $10 per month. JIRA Service Desk is now available starting at $10 for up to three agents.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags softwareatlassian

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Katherine Noyes

IDG News Service
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?