Surface Book pre-orders sell out on Microsoft's site

It's a good sign for Microsoft's new laptop

People who want to buy Microsoft's new Surface Book laptop-tablet hybrid will have to look somewhere other than the company's online retail store, for the moment.

The online Microsoft Store isn't letting people pre-order the new device. Instead it asks that they leave their email address so they can be notified when it's next available.

Fortunately for Microsoft, this means that there's healthy demand for the machines. It's a positive sign that the Surface Book, which marks Microsoft's entry into the laptop market, has clearly piqued users' interest. It's more validation of Microsoft's strategy of building its own PCs after it avoided the market for much of the company's history. 

The Surface Book was announced last week during a Microsoft press event in New York. It offers a high-resolution touchscreen and a keyboard that's joined to the screen with a special hinge. That hinge lets people disconnect the upper part of the laptop and use it as a tablet. Users can also purchase more expensive models that come with a dedicated graphics processing unit to handle more graphics-intensive workloads. 

People who want to order the device online can still get it from Microsoft's retail partners, including Amazon, Best Buy and Fry's Electronics, so it's not completely unavailable for purchase ahead of its expected Oct. 29 launch date. It's not clear when the Microsoft Store will get more in stock or if they're still available for pre-order from the company's physical retail locations.

Meanwhile, Microsoft fans and observers should remember the cautionary tale of the first Microsoft Band. Even though it was sold out due to "overwhelming demand," it doesn't seem to have set the fitness wearable world on fire. Still, selling out of pre-orders is a good first step, and very reminiscent of products from Apple, which appears to be a useful inspiration for the company's strategy of building its own hardware devices. 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Microsoft

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Blair Hanley Frank

IDG News Service
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?