​Oppo phones sold in almost 1000 retail properties in Australia

Considers opening standalone Oppo stores

Popular Chinese smartphone company Oppo is gaining traction in Australia as its phones are sold in almost 1000 retail properties.

A recent partnership with TeleChoice inched them towards the milestone by adding 38 more stores, said Michael Tran, marketing director of Oppo Mobile Australia.

“Telechoice approached us a few months back. We’ve been in discussions and launching it slowly into the market. We had to work on the promotions first with TeleChoice.”

The company has enjoyed “double digit growth” in the Australian market and is holding discussions with retailers and carriers in an effort to maintain the momentum.

“It’s been such good growth considering we’re not even in JB Hi-Fi and other carriers such as Telstra yet.

“I’m not going to say it’s been easy. It’s been hard to get the support from carriers and retailers. Optus and Dick Smith have taken a big chance on us,” Tran told PCWorld.

Oppo is credited with introducing smartphones with fast charging, a 1440p display and, at one stage, making the thinnest smartphone in the world.

The company has a strong presence in the largest smartphone market in the world, it’s home country of China, where it sells phones from standalone Oppo stores.

“In Southeast Asia, or the Asian cultures where Oppo is doing very well, that’s what our business model is, to open stores.

“It’s just finding that right timing for the Australian market.”

Oppo announced it would open a support centre when it launched in September of 2014. The company has since outsourced repairs to a support centre in Villawood, NSW.

Smartphones were originally sold directly to customers from Oppo’s online store until it partnered with Allphones three month later.

Oppo struck a significant deal with Dick Smith in July of 2015, where 397 Dick Smith retail properties would sell its smartphones, including 28 Powered by Dick Smith zones in David Jones.

Following was an important partnership with Optus. Gaining carrier support would extend Oppo’s reach by ‘some 400’ Optus stores, validate the brand and let customers pay off an Oppo R7 in monthly instalments.

The most recent partnership with TeleChoice involves the sale of three of its smartphones. The Mirror 5S, R7 and R7 Plus are available on 24 month contracts respectively priced at $30, $38 and $43 a month.

A number of smaller partnerships have also been forged, such as its deal with MobileCiti.

Oppo has spent the last 12 months ‘planning and preparing’, said Tran.

“The next two years or so we’re definitely going to give Apple and Samsung a run for their money. We’re creeping up behind them.”

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags AustraliamobileOppoR7R7 Plus

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Tony Ibrahim
Show Comments

Father’s Day Gift Guide

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Aysha Strobbe

Microsoft Office 365/HP Spectre x360

Microsoft Office continues to make a student’s life that little bit easier by offering reliable, easy to use, time-saving functionality, while continuing to develop new features that further enhance what is already a formidable collection of applications

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?