Google+ rides again with a redesign focused on communities of interest

It's not dead yet

Google isn't done with its attempts at running a social network. On Tuesday, the company gave Google+ a redesign focused on people getting together around shared interests.

When Google+ launched in 2011, it was designed as a competitor to Facebook, focused on connecting people with their friends through a series of "circles." That proved unsuccessful, but people started using the service to discuss things that they're passionate about, like books and astronomy. Google has built its new design around promoting both its Community groups and its Collections of user-curated posts about specific interests.

Users can opt into the new design (which appears to be rolling out gradually) by signing into the service on the Web and responding when they get a prompt that offers it. Luke Wroblewski, a product director at Google, said in a post to the social network that Google+ apps for iOS and Android will be out in the near future.  

The redesign doesn't have all the features of the old Google+, so people who rely on things like Events will have to stay on the old design (which they can flip back to with the press of a button). It's not clear whether Google will bring all of the social network's functionality forward into the new design, but Wroblewski said the company isn't done developing the product.  

As an avid Ingress player, I've found that Google+ is the de facto place to discuss the game and plan events around it. The social network is actually surprisingly useful for sharing posts to large groups of people and sharing content from one group to another. 

All of this comes as Google has been demoting the social network from its previous place at the center of the company's products. Earlier this year, it brought cloud-based photo editing and storage capabilities that previously were tied to Google+ into Google Photos, a standalone service. Hangouts, the chat system that used to be tied to Google+, now has its own website

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection
Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Blair Hanley Frank

IDG News Service
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?