Reddit to honor 'Do Not Track' requests from visitors to its website

Reddit has also made changes to its privacy policy which come into effect in January

Reddit has decided to honor 'Do Not Track,' a feature that will ensure that it does not download third-party analytics on to browsers that enable the option.

The DNT option allows users to ask their browser to send websites they access a request or signal to opt-out, for example, from third-party tracking for purposes such as behavioral advertising. But as Reddit points out, websites can interpret the signal however they want and most ignore it.

The Federal Communications Commission ruled this month that it won't force Internet edge providers like Google and Facebook to honor DNT signals from users' browsers, as it did not want to regulate edge providers. Many consumers are concerned about the online tracking and data collection practices of the edge providers, advocacy group Consumer Watchdog had petitioned in June.

Reddit's announcement of the roll out of "DNT" comes together with changes in the company's privacy policy. The new policy is functionally very similar to the earlier one, but the company aims it to be shorter, simpler, and less repetitive. "We have clarified what information we collect automatically (basically anything your browser sends us) and what we share with advertisers (nothing specific to your Reddit account)," wrote Steve Huffman, Reddit's co-founder and CEO in a post.

Huffman took over from interim CEO Ellen Pao after she quit in July following controversies, including the exit of a key staffer.

A key privacy policy change is that the company will now store IP addresses for 100 days rather than the earlier 90 to measure usage across an entire quarter. Huffman said that apart from internal analytics, the online discussion website stores the IP addresses to fight spam and abuse.

"I believe in the future we will be able to accomplish this without storing IPs at all (e.g. with hashing), but we still need to work out the details," he added. The privacy changes will come into effect from Jan. 1.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags reddit

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

John Ribeiro

IDG News Service
Show Comments

Cool Tech

Toys for Boys

Family Friendly

Stocking Stuffer

SmartLens - Clip on Phone Camera Lens Set of 3

Learn more >

Christmas Gift Guide

Click for more ›

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Michael Hargreaves

Microsoft Office 365/Dell XPS 15 2-in-1

I’d recommend a Dell XPS 15 2-in-1 and the new Windows 10 to anyone who needs to get serious work done (before you kick back on your couch with your favourite Netflix show.)

Maryellen Rose George

Brother PT-P750W

It’s useful for office tasks as well as pragmatic labelling of equipment and storage – just don’t get too excited and label everything in sight!

Cathy Giles

Brother MFC-L8900CDW

The Brother MFC-L8900CDW is an absolute stand out. I struggle to fault it.

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?