With the Lenovo Razer Edition PC, two companies launch a gaming hardware partnership

Razer brings the gaming cachet. Lenovo brings the money and manufacturing means. This could be a good thing.

Perhaps fearing its own computers didn't emit enough eye-searing green, Lenovo showed up at DreamHack in Jönköping, Sweden, on Friday to announce it's partnering with Razer on a new line of gaming hardware—desktops, laptops, peripherals, you name it.

The pair unveiled a prototype of their first “Lenovo Razer Edition” product, a gaming desktop expected to launch in Q1 2016. Here's another product render:

Lenovo Y Series Razer Edition

(Click to expand)

The prototype looks pretty similar to the chassis used in Lenovo's Y900 gaming desktop, though—as expected—decked out with Razer-green lighting on the front. The weird rainbow shadow at the bottom presumably indicates the presence of Razer's Chroma lighting and software (i.e. 16.8-million-color RGB lighting).

No specs as of yet, though given it looks like the same chassis as the Y900 I assume we'll see similar internal components. The Y900 is a pretty standard desktop make, with support for up to two graphics cards. Zooming in on the prototype render, it looks like there are, indeed, dual Nvidia cards socked inside. Lenovo's Victor Rios told me Razer has a hand in choosing both internal and peripheral components, so there's a chance it'll come packaged with Razer peripherals, such as a mouse or keyboard. Expect more details at CES in January.

Why this matters: For now, we just have a partnership announcement. It's an unexpected but (probably) smart move for Lenovo, which, despite a strong presence in “mainstream” computing, lacks cachet within the gaming niche. See also: Why Dell bought and maintains the Alienware brand despite the fact it could easily pump out Dell-branded gaming PCs if it wanted.

Razer brings much-needed gaming cachet

“We want to move beyond just the mainstream, and we think partnering with Razer and getting some of that unique DNA we can start to reach up more into the performance and enthusiast space,” said Rios when I spoke to him last week.

Lenovo Y Series Razer Edition

But Razer might be the bigger winner here. With its Blade laptop and the Project Christine prototype from a few years back, it's clear Razer wants to expand beyond its gaming peripheral roots and into full-on PCs. This partnership lets Razer “make PCs” without, you know, making PCs. Lenovo can do most of the heavy lifting.

Or as Razer CEO Min-Liang Tan puts it in this press release, “Lenovo is the world’s #1 PC maker. Razer is the world’s #1 gaming lifestyle brand.” Well put.

(Side note: Razer did confirm the Blade line will continue to exist, independent of its work with Lenovo.)

In addition to the desktop specs, I anticipate a few other announcements at CES—even if it ends up mostly being “Lenovo computers with Razer's branding and RGB lighting,” a la the ongoing relationship between MSI and SteelSeries. From Lenovo's perspective (via Rios), the partnership is “open-ended.”

We'll see what the future holds, though I can pretty much guarantee one thing: A lot of green and black.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Lenovo

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Hayden Dingman

PC World (US online)
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?