Twitter may see reshuffle in top management, add board members

CEO Jack Dorsey is trying to counter investor concerns about the company's flagging growth

Faced with flagging growth in its user base, Twitter could face a reshuffle of some of its top managers and is adding new board members.

In a shakeout in top positions at the company, senior vice president of engineering Alex Roetter, vice president of global media Katie Jacobs Stanton, senior vice president of product Kevin Weil, besides Jason Toff, general manager at video-sharing app Vine, are leaving the company, according to news reports. At least one of them was asked to leave, according to The New York Times.

Twitter did not immediately comment. It is expected to announce the departures on Monday and also the appointment of a new chief marketing officer according to the news reports. It will also name in this announcement additions to its board of directors.

Twitter co-founder Jack Dorsey stepped in as interim CEO in July to replace Dick Costolo. Dorsey, who is also CEO at mobile payments company Square, has since been also named CEO of Twitter, raising questions as to whether he can handle both jobs effectively.

In October last year, the company's board approved a restructuring and reduction in workforce of up to 336 employees, or about 8 percent of its global workforce. The restructuring was said to be part of an overall plan to "organize around the Company’s top product priorities and drive efficiencies throughout the Company."

In a bid to attract more users, Twitter has introduced new features including Moments, which stitches together related tweets on key topics for users, and replaced the star button with a heart button for users to like tweets. Dorsey has hinted that the company may also allow users to go beyond the current 140-character limit in its tweets. It already allows video and pictures in its tweets.

The site faced last week a severe outage that disrupted service for a large number of disappointed users, which served as an indicator of how closely tweets are linked to the culture of the Internet, but was also a reminder of many earlier failures that had frustrated users. Twitter's monthly unique users rose 11 per cent year-on-year to 320 million in the third quarter. Its latest results are expected on Feb. 10.

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John Ribeiro

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