Google's Inbox update makes it easier to find your frequent flyer number

Google's smart email client got new search tools to make it faster to find what users need

Google's Inbox email client now makes it easier to find a needle in an email haystack with updates the company made Tuesday morning.

Now, when users search for terms like "delta frequent flyer" and "dinner reservation," Inbox will pull up cards that show users their frequent flyer numbers, details about their next reservation, and more. For users, that may take the place of the usual practice of digging through a list of search results, seeking one particular piece of information. 

Google Inbox card scroll Google

Some of the cards Inbox by Google will show when users search for common terms

In addition, Inbox will also feature a "Top results" section for searches that Inbox thinks are most relevant to a user's search query. After that, users will see the traditional reverse chronological order list of search results, for people who want them. 

All told, the search changes seem aimed primarily at a mobile audience. On a smartphone, filtering through a long list of emails to get to the heart of a search is a tougher task than doing so on a large computer screen. By bringing the most relevant results front and center, Inbox can save users' time when they're on the go. 

Of course, all of that requires that users be comfortable with Google's service looking over their email to find things like product tracking numbers and utility bills, which may be a tough pill to swallow for some privacy-conscious users. It's pretty par for the course for Inbox, though, which has a whole bunch of intelligent features built in, like the ability to generate smart replies to messages so users can respond to missives with a couple of taps. 

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Blair Hanley Frank

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