Google will stop accepting new Flash ads on June 30

The company is pushing its advertisers onto HTML 5

Google has just hammered another nail in the coffin for Flash, Adobe Systems' multimedia software widely criticized for its frequent security vulnerabilities.

On Tuesday, Google set deadlines for when it will stop running Flash ads and accept only those written in HTML5, the latest version of the Web's mother tongue.

As of June 30, Google will stop accepting new Flash-based display ads for AdWords and DoubleClick Digital Marketing. And Flash ads won't be allowed on the company's Display Network or DoubleClick after Jan. 2, 2017.

Flash is one of the most commonly targeted applications by hackers because it's installed on hundreds of millions of computers. Unpatched vulnerabilities can allow a hacker to install malicious software on a computer if a victim merely views a malicious ad.

Attackers also use social engineering to trick people into thinking their Flash program needs updating, and then deliver malicious downloads.

Apple founder Steve Jobs was among the first to take on Flash, forbidding it to run on the iPhone.

Last year, Facebook's chief security officer called on Adobe to retire Flash. Then in September, Google stopped automatically playing some Flash content on Web pages.

Adobe acknowledged in December that HTML5 was the future, saying it had developed a tool called Animate CC for developing HTML5 content. The tool still allows the creation of Flash content as well, though.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Googledigital marketingdigital advertising

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Jeremy Kirk

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Tom Pope

Dynabook Portégé X30L-G

Ultimately this laptop has achieved everything I would hope for in a laptop for work, while fitting that into a form factor and weight that is remarkable.

Tom Sellers

MSI P65

This smart laptop was enjoyable to use and great to work on – creating content was super simple.

Lolita Wang

MSI GT76

It really doesn’t get more “gaming laptop” than this.

Jack Jeffries

MSI GS75

As the Maserati or BMW of laptops, it would fit perfectly in the hands of a professional needing firepower under the hood, sophistication and class on the surface, and gaming prowess (sports mode if you will) in between.

Taylor Carr

MSI PS63

The MSI PS63 is an amazing laptop and I would definitely consider buying one in the future.

Christopher Low

Brother RJ-4230B

This small mobile printer is exactly what I need for invoicing and other jobs such as sending fellow tradesman details or step-by-step instructions that I can easily print off from my phone or the Web.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?