Google releases intelligent image analysis tools for developers

Developers can now use the service to manipulate and recognize image content

Google launched the open beta for its Cloud Vision service on Thursday, giving developers a new way to make intelligent apps that use images.  

Using Google Cloud Vision, developers can manipulate images in several ways, such as running optical character recognition to pull text out of images, or using the technology that powers Google’s SafeSearch feature to detect inappropriate images. Google launched the service in private beta last year, and it is now available for public consumption. 

In addition to making the service publicly available, Google also revealed the pricing. Developers will be able to run up to 1,000 images through Google services for free, and then pay a flat fee for each group of 1,000 images they upload after that. Developers will get discounts for sending large volumes of pictures through the service. 

However, users will be able to send a maximum of 20 million images a month through Google Cloud Vision during the open beta period, so companies with large-scale production workloads will likely want to reserve its use for low-volume applications. 

The tools are key for people hoping to build intelligent applications that handle images, without spending the money to develop image recognition capabilities in house. Instead of spending money on machine learning experts, companies can pay Google to make their applications smarter. 

For example, the inappropriate content detection feature is being used by PhotoFy, a startup that lets users edit images with branded content from marketing partners. Google Cloud Vision allows the small startup to make sure users aren't putting its partners' logos on top of violent or sexual content. 

This beta launch is part of an overall market shift toward providing developers with tools to make their applications more intelligent, without requiring them to do in-house heavy lifting. Microsoft offers similar features through its Project Oxford tools, some of which are available commercially through Azure's Cortana Analytics Suite. 

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags Google

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Blair Hanley Frank

IDG News Service
Show Comments

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Kurt Hegetschweiler

Brother PocketJet PJ-773 A4 Portable Thermal Printer

It’s perfect for mobile workers. Just take it out — it’s small enough to sit anywhere — turn it on, load a sheet of paper, and start printing.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?