Adobe rolls out new enterprise app creation service

The Experience Manager Mobile service can help ordinary business users make spiffy apps

Adobe has merged two of its app development services into one in an attempt to help businesses easily build professional-looking apps, without requiring a whole lot of coding know-how. 

The Digital Publishing Solution and Adobe Experience Manager Apps components of the company’s Marketing Cloud services are now under one Adobe Experience Manager Mobile umbrella. Using the new-ish service, teams inside a business can work together to build a snazzy-looking application without requiring a whole lot of code.  

Experience Manager Mobile is designed to allow a designer to create a rich canvas with which to display content that includes assets from Creative Cloud applications like Photoshop and Illustrator.

After that, a marketer can update the app’s content without needing code and the two of them can have the flexibility to call in a developer to create custom code for the resulting app. With the launch of this particular service, developers can also connect those apps to critical business systems like CRM, ERP and product information management software.

What’s more, the final product can be published to the Android and iOS app stores, so businesses can distribute the resulting app to the public. It can also be distributed privately as an application binary, for companies that just want to keep it inside the firewall, or share with a select network of partners. 

Administrators will be able to oversee the applications from a unified dashboard, meaning that IT departments can leave development of these applications to employees, but still be able to keep an eye on and manage them if a problem arises.

Companies that are already using Adobe Content Manager Sites and Assets as a content management system can also use those existing tools to help build out applications using Experience Manager Mobile. 

Apps built with Experience Manager Mobile also integrate with the rest of Adobe’s Marketing Cloud, which means that businesses can actually track the usage statistics of their internal applications, just like they would an external app build with other tools.

In some ways, it’s similar to what other companies like Microsoft and SkyGiraffe are doing with their respective enterprise app creation platforms. But those products are really aimed at empowering everyday employees to easily create lightweight applications that might not look the best, but let them easily push data from line of business applications out to coworkers’ mobile devices. 

Experience Manager Mobile is designed to create richer, more full-featured apps, but at the cost of requiring more people with specialized skills get involved with creating the application itself. It’s a trade-off that has benefited companies like Under Armour, which created a virtual catalog application for its sales force using Experience Manager Mobile.

Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags MWC 2016

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.

Blair Hanley Frank

IDG News Service
Show Comments

Cool Tech

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Breitling Superocean Heritage Chronographe 44

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?