Convoy International restructures business focus

Aims to solely focus on audio products

Sydney-based consumer electronics company, Convoy International is conducting a major restructure of its business lines.

The family-owned 51 year-old business will exit mass market products such as headphones, portable wireless speakers and accessories to solely concentrate on the high-end, speciality audio market.

“Over the last five years we have successfully built both the profile and market shares of our world famous brands in the wider consumer market,” Convoy CEO, Geoff Matthews, said.

“In that time we have enjoyed an amazing journey, delivering a wealth of products – over 1.5 million of them in fact, specifically targeted toward the booming portable audio player, smartphone and tablet market. We believe that now is the ideal time to hand the baton to others and allow them to focus on the mass market while we increase our focus on our traditional high-end, specialty audio business maintaining support from our knowledgeable team to our long standing dealer base.

“Our decision to hand back the distribution of headphones and portable wireless speakers and accessories to the CE Channel allows them to continue to build on our success.”

Matthews said it was entering into its sixth decade in audio.

“We are witnessing an amazing transformation of our component audio business into a high definition landscape. In addition to the familiar formats, we now have access to true HD digital audio content, coupled with incredible sonic improvements in amplifier and loudspeaker systems: it’s a very exciting time,” he said.

Convoy was established in 1965 and in the last five years, it has shipped more 950,000 headphones and 500,000 docks and portable speakers into the Australian and New Zealand market.


Read more: Stonebridge Systems hires new head of digital

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags audiorestructure planConvoy International

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Julia Talevski
Show Comments

Brand Post

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Luke Hill

MSI GT75 TITAN

I need power and lots of it. As a Front End Web developer anything less just won’t cut it which is why the MSI GT75 is an outstanding laptop for me. It’s a sleek and futuristic looking, high quality, beast that has a touch of sci-fi flare about it.

Emily Tyson

MSI GE63 Raider

If you’re looking to invest in your next work horse laptop for work or home use, you can’t go wrong with the MSI GE63.

Laura Johnston

MSI GS65 Stealth Thin

If you can afford the price tag, it is well worth the money. It out performs any other laptop I have tried for gaming, and the transportable design and incredible display also make it ideal for work.

Andrew Teoh

Brother MFC-L9570CDW Multifunction Printer

Touch screen visibility and operation was great and easy to navigate. Each menu and sub-menu was in an understandable order and category

Louise Coady

Brother MFC-L9570CDW Multifunction Printer

The printer was convenient, produced clear and vibrant images and was very easy to use

Edwina Hargreaves

WD My Cloud Home

I would recommend this device for families and small businesses who want one safe place to store all their important digital content and a way to easily share it with friends, family, business partners, or customers.

Featured Content

Product Launch Showcase

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?