Australian video games industry worth nearly $3 billion

Sales up 15 per cent on 2014 figures

A Chinese gamer plays Halo: The Master Chief Collection at the ChinaJoy show.

A Chinese gamer plays Halo: The Master Chief Collection at the ChinaJoy show.

Research commissioned by the Interactive Games & Entertainment Association (IGEA) found sales hit $2.83 billion last year with sales up 15 per cent from 2014. Sales are comprised of hardware, packaged games, subscriptions, digital sales and mobile games.

Internationally, the industry saw digital sales grow by 27 per cent over the last year to $1.589 billion to surpass traditional retail sales, which had also increased by 2 per cent to $1.243 billion.

Market data from NPD Group Australia found that the rapid adoption of the current generation console hardware has driven growth of software and ancillary products including, accessories, interactive toys and games and subscription cards.

This is the third year analyst firm, Telsyte, has conducted the study. The latest report confirmed that the popularity of the current generation consoles has led to increased digital game downloads this year. Similarly, PC game downloads have also increased and mobile games continue to be largest segment of the digital games ecosystem.

CEO of IGEA chief executive, Ron Curry, said digital sales continue to surge in Australia as consumers become increasingly comfortable purchasing downloaded versions and additional content of their favourite games.

“The current generation of consoles have been adopted rapidly by Australians, highlighting that gaming culture has become well and truly mainstream in the intervening years. This has had a flow on effect to the increased sale of both packaged games and digital content,” he added.

Digital is the dominant method of purchase but research also shows that 39 per cent of consumers cited a preference for physical copy for gifting and to collect.

The dats indicates that the wide variety of content delivery mechanisms within the industry has been a key component of its overall growth. While some specific sectors within the video games industry fell in 2015 such as hard copy PC games, the increased growth from other sectors, especially console and mobile gaming, bolstered the market as a whole.

Australia’s gaming industry at a glance

  • Video games industry growth has been led by the console sector, with current generation (Microsoft Xbox One, Nintendo Wii U and Sony PlayStation 4) consoles increasing in sales volume compared to 2014 by 9 per cent
  • Console software was the best performing category experiencing 13 per cent growth in revenue over last year
  • Strong platform sales had a flow on effect to other areas, as the console accessories market grew in value by 12.2 per cent over 2014 data
  • Over half (59 per cent) of game units sold were classified as G, PG or M
  • Digital is now greater than half of the total games market accounting for 56 per cent of sales
  • Digital extras, which include season passes, map packs and game expansions, boomed with 53 per cent growth in 2015
  • Games publishers are increasingly adopting the in-game purchase business model which is greatly contributing to the growth of digital extras market
  • Physical products in the games market remain important with consumers indicating a preference for physical copies when purchasing as a gift or as a collectable or where there might be technical limitations such as download speeds or data caps

NPD data has been augmented with research from Telsyte to provide a view of the Australian interactive games and entertainment industry.


Join the newsletter!

Error: Please check your email address.
Rocket to Success - Your 10 Tips for Smarter ERP System Selection

Tags playstationPCgaminggame salesXbox

Keep up with the latest tech news, reviews and previews by subscribing to the Good Gear Guide newsletter.
Chris Player

Chris Player

PC World
Show Comments

Cool Tech

Breitling Superocean Heritage Chronographe 44

Learn more >

SanDisk MicroSDXC™ for Nintendo® Switch™

Learn more >

Toys for Boys

Family Friendly

Panasonic 4K UHD Blu-Ray Player and Full HD Recorder with Netflix - UBT1GL-K

Learn more >

Stocking Stuffer

Razer DeathAdder Expert Ergonomic Gaming Mouse

Learn more >

Christmas Gift Guide

Click for more ›

Most Popular Reviews

Latest Articles

Resources

PCW Evaluation Team

Walid Mikhael

Brother QL-820NWB Professional Label Printer

It’s easy to set up, it’s compact and quiet when printing and to top if off, the print quality is excellent. This is hands down the best printer I’ve used for printing labels.

Ben Ramsden

Sharp PN-40TC1 Huddle Board

Brainstorming, innovation, problem solving, and negotiation have all become much more productive and valuable if people can easily collaborate in real time with minimal friction.

Sarah Ieroianni

Brother QL-820NWB Professional Label Printer

The print quality also does not disappoint, it’s clear, bold, doesn’t smudge and the text is perfectly sized.

Ratchada Dunn

Sharp PN-40TC1 Huddle Board

The Huddle Board’s built in program; Sharp Touch Viewing software allows us to easily manipulate and edit our documents (jpegs and PDFs) all at the same time on the dashboard.

George Khoury

Sharp PN-40TC1 Huddle Board

The biggest perks for me would be that it comes with easy to use and comprehensive programs that make the collaboration process a whole lot more intuitive and organic

David Coyle

Brother PocketJet PJ-773 A4 Portable Thermal Printer

I rate the printer as a 5 out of 5 stars as it has been able to fit seamlessly into my busy and mobile lifestyle.

Featured Content

Product Launch Showcase

Latest Jobs

Don’t have an account? Sign up here

Don't have an account? Sign up now

Forgot password?